‘CBS Mornings’ Has Huge Ratings Swing: How Show Compares With ‘Today’ & ‘GMA’

Martin Holmes
8 Comments
Gayle King
CBS Mornings YouTube

What To Know

  • CBS Mornings saw declines in both total viewers and the key Adults 25-54 demographic year over year.
  • NBC’s Today and ABC’s Good Morning America both outperformed CBS Mornings.
  • The ratings gap between Today and GMA has narrowed to just 80,000 total viewers.

The latest morning show ratings are in, and CBS Mornings continues to struggle against its competition on ABC and NBC.

According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, CBS Mornings averaged 1.688 million total viewers and 273,000 viewers in the coveted Adults 25-54 demographic for the week of March 9. This was down 5 percent in total viewers and down 2 percent in the demo compared to the week prior.

The show, hosted by Gayle King and Nate Burleson, was also down 10 percent in total viewers and down 18 percent in the key demo compared to the same period last year. CBS Mornings was the only morning show to see declines in both measured categories year over year.

In comparison, NBC’s Today averaged 2.918 million total viewers and 634,000 in the demo for the week of March 9. While this was down 10 percent in total viewers and down 4 percent in the demo compared to the previous week, the show was up 18% in total viewers and flat in the demo compared to the same period in 2025.

Meanwhile, ABC’s Good Morning America averaged 2.838 million total viewers and 452,000 demo viewers for the week of March 9. Compared to the week prior, the show was down 5 percent in total viewers and down 9 percent in the key demo.

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However, GMA was up year over year, increasing by 12 percent in total viewers and 4 percent in the demo. This made it the only morning newscast to post gains in both measured categories compared to the same period last year.

GMA is also closing the gap on Today, with just 80,000 total viewers separating the rival broadcasts. The long-running morning show is currently hosted by Robin Roberts, George Stephanopoulos, and Michael Strahan.

Today is currently hosted by Craig Melvin and a returning Hoda Kotb, who is temporarily filling in for Savannah Guthrie amid her hiatus due to her mother’s disappearance.

Today, Weekdays, 7a.m./6c, NBC

Good Morning America, Weekdays, 7a.m./6c, ABC

CBS Mornings, Weekdays, 7a/6c, CBS

CBS MorningsGood Morning AmericaTodayGayle KingNate Burleson



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  1. N

    Ned

    Doesn't matter who the hosts are; CBS News has become toxic under Bari Weiss.

    24

    1. W

      Widget

      The other thing is look at the content, it's become so racist I'm not black enough to watch this show anymore. It's all about KING and Burleson. When Tony was there, he was like a little puppy or something running and hoping all about "I wanna play too.' Again this show continues to circle the drain, ... it really stinks!

      1

    2. B

      B

      Bari weiss has MADE CBS News toxic, turning the content & context on their heads as the well-known hatchet man for Elisson & trump. They're systematically dismantling the oldest, most respected news organization in the country because they didn't tilt the news in trump's deplorable favor. Weiss is in there to "correct" that. How sad & sickening. Our autocratic government at its fascist "best." I look forward to CBS eventual return as soon as democracy & Truth return to the U.S.A.

      1

  2. M

    Mo

    Get rid of the sound bites bright shiny day. It’s the worst !

    7

  3. U

    uk2

    The rating would go up just by replacing Gayle. You can take her salary, and get 5 new young candidates, people would tune in and watch, just to see her potential replacement. Let the audience gauge who would be the best replacement.

    5

  4. J

    Jane

    Would like the news not the hosts feelings and ideas! Also improve dress code. Fewer boobs and lowcut dresses.

    5

    1. R

      rthywrd

      I love watching CBS mornings

  5. L

    LM

    Absolutely correct!! We are sooo done with seeing her. Let some of the younger people have their time! Come on CBS, be hood winked no longer as she apparently talks a mean game. That mantra of, "I want to work forever", does not need to be at the Viewers expense.