‘Today,’ ‘GMA’ & ‘CBS Mornings’ Latest Ratings: It’s Bad News for One Show
What To Know
- NBC’s Today show maintained its lead as the top morning broadcast for the sixth consecutive week, though its total viewers were slightly down.
- ABC’s Good Morning America narrowed the ratings gap with Today, showing week-to-week growth.
- CBS Mornings increased its audience compared to the prior week but experienced significant year-over-year declines.
NBC News’ Today show held onto the top spot in the ratings for the sixth week in a row, though ABC News’ Good Morning America is closing the gap. Meanwhile, CBS Mornings increased in viewers but continues to struggle year over year.
According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, Today finished as the No. 1 morning broadcast with an average of 3.23 million total viewers and 638,000 viewers in the key Adults 25-54 demographic for the week of February 23.
The newscast, which is currently hosted by Craig Melvin and Hoda Kotb, who has temporarily returned to the show amid Savannah Guthrie’s hiatus, was flat in the demo compared to the previous week but down 2 percent in total viewers. Compared to 2025, the show was up 19 percent in total viewers but down 6 percent in the demo.
Good Morning America held the No. 2 spot with an average of 3.137 million total viewers and 524,000 demo viewers. This was up 6 percent in total viewers and 7 percent in the demo compared to the previous week, making it the only show to grow week to week in both measured categories.
GMA, hosted by Robin Roberts, George Stephanopoulos, and Michael Strahan, was also up compared to the same period last year, with total viewers up 17 percent and the key demo up 13 percent.
Meanwhile, CBS Mornings averaged 1.775 million total viewers and 255,000 demo viewers for the week of February 23. Compared to the week before, the newscast was up 4 percent in total viewers but down 6 percent in the key demo.
The show, hosted by Gayle King and Nate Burleson, was down 12 percent in total viewers and 29 percent in the demo compared to the same period last year. This made it the only morning broadcast with declines in both measured categories.
CBS Mornings has seen changes in recent months, with former co-host Tony Dokoupil promoted to anchor of CBS Evening News in January. Last week, King’s former co-host Norah O’Donnell returned as a guest host to promote her new book.
Today, Weekdays, 7a.m./6c, NBC
Good Morning America, Weekdays, 7a.m./6c, ABC
CBS Mornings, Weekdays, 7a/6c, CBS
Conversation26 Comments
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K
I no longer waste my time on CBS or anything connected to them as they in no way represent my moral or ethical code of conduct. They have proven themselves to be a news source to no longer be trusted. They have a political agenda they are trying to accomplish and will purposely distort truth as a means of doing so.
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M
I do not like them as well..I do not particularly like Gail king or is it oprah🤔
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T
Yet they keep Gayle who is the most annoying one. No one would miss any of these morning shows or late night shows. Morning has morphed into shopping and cooking segments in an ET type show with all the celebs in and out and late night shows have turned into insult shows with yet more celebs, no longer comedy shows.
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T
Gayle is the problem at CBS but they're too dumb to realize that
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T
And yet they need to continue the segment with Gayle! Along with Nate as well. They give real news something you may not have interest in cause we know your kind. The Today Show is boring all around and Good Morning America is just a waste of time and Air! Why don’t you turned to Leave it to Beaver I think that would probably suit your needs better!
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M
Totally agree about Gayle King.
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T
ABC Good Morning America has turned into one big infomercial promoting products every freaking day instead of reporting news. Deals and Steals use to be a respectable weekly segment. Now they’ve gotten so greedy because they get a kickback of what’s sold it’s made me change the channel to NBC. I’ve watched GMA since it first aired by no more.
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J
I agree. Get rid of the deals and steals
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K
Who cares? All 3 shows are for lobotomy patients
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J
On the morning show that I watch, I do regularly watch the first 15-20 minutes in which they report actual news. After that there are a couple of segments that are interesting, but half the time I change the channel for 10-15 minutes at a time between those segments.
What I absolutely HATE and will not watch: cooking segments... and shopping segments (today's deals, etc.). There may be others that I don't watch, but those are the absolute worst. Also, I'm not a fan of the constant pushing of network/conglomerate cross-promotion. I remember watching the show Once Upon a Time, which used to be good until in later seasons it was nothing but an hour-long promotion of Disney content. Now the other networks do it woo (Peacock on NBC, and Paramount+ on CBS). Sorry, I'm not watching your 8-minute commercials disguised as segments.
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R
Norah O'Donnell is not an improvement. CBS Mornings has a dedicated fan group just like the other programs. I've been watching CBS Mornings for decades, even before Harry Smith. They've tried other formats, but it doesn't work.
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T
Gayle only wants a certain demographic watching her. Iykyk
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M
I feel gale king does more damage for CBS than any other anchor
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L
What ever news show is aired on TV , we don't new 24 hrs of news . The same political drama over and over and over all day. All this fighting to be the the first even though it might not be correct. . Tired of all of it We just need an hour in the morning And the 6:00 news at night.
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M
I watched n b c for years then I tried a b c then I realized c b s had the most news based , but now how news is reported changing. Tony should go back to mornings.He sounds too un seriousto be the evening guy. He makes comments that are not professional and it makes him look dumb and bias. Gale and Nate and Vlad are excellent newscasters.I wish it was just non-stop real news.I do also hate when they sell crap
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M
I have watched GMA since day 1 but I will channel surf when Lara Spencer is on and I'm not sure what Michael Strayhan adds to the show. Love, love Sam and bring back TJ and Amy.
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G
So, you don’t realize that “FOX & Friends” is fake? Read any legitimate newspaper online, and you will discover that FOX’s “facts” create an alternative reality—nothing like what is really happening.
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G
CBS is being dictated as to what they can show.
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Q
I love everyone on Good Morning America, great people and professional however getting very boring, should become part of QVC with all the sale of merchandise bull.Also nothing but advertising show for Disney,I get it but BORING. Afternoon show a total rerun of Morning show..Love everyone but very stale and looking for something fresh and more interesting.
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C
Breakfast News Shows have all lost their allure as Network News credibility declines since the days I worked on Cronkite & Rather💜
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P
These A.M shows are not on at 6 central as stated in the article. They are on at 7am in all time zones. Only live for the east.
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J
So was the kidnapping of savannah gutheries mom just for ratings?
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S
I watch Fox News, and Fox Business Channel in the Morning.
ABC, NBC, CBS, MSNBC, all of these programs are Fake News and poor news channels.
Podcast are also better than the above.
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M
True! ALL FAKE , as FAKE as you can get
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T
GIVE ME A BRAKE!! IT SOUNDS LIKE A BROKEN RECORD!!!
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J
Same here...I stopped watching Today show which was my I reference after it just became so obvious they did not report news fairly anymore...many years ago. Found Fox & Friends and have not stopped watching.
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