Alix Earle

Alix Earle is an American social media influencer and content creator who rose to fame primarily through TikTok, where she shares beauty, lifestyle, and fashion content, often featuring "get ready with me" videos that have attracted millions of followers.

Originally from New Jersey, she attended the University of Miami, and her rapid rise in popularity is often credited to her candid, unfiltered approach to sharing her personal life, beauty routines, and experiences as a college student.

In addition to her work on TikTok, Alix Earle has expanded her brand through Instagram, partnerships with major beauty and fashion brands, and a podcast called "Hot Mess with Alix Earle." Her influence has made her a leading figure in Gen Z social media culture.