‘Today,’ ‘GMA,’ & ‘CBS Mornings’ Ratings Revealed After Savannah Guthrie’s Return
What To Know
- The morning show ratings for the week of April 6 were revealed.
- It was Savannah Guthrie’s first week back at the news desk following her mother’s disappearance on February 1.
- The Today show led over CBS Mornings and Good Morning America in the ratings and saw increases in both total viewers and the key demo.
The ratings are in for Savannah Guthrie‘s first week back on the Today show following a two-month hiatus amid her mother’s disappearance. Guthrie returned to the news desk on April 6, giving NBC a nice bump in ratings for the week.
Between Today, Good Morning America, and CBS Mornings, the former was the only show to see an increase in total viewers for the week of April 6. Today led the way with 3.139 million average total viewers and 630,000 average viewers in the key Adults 25-54 demo. Total viewers were up 6% from the previous week, while demo viewers were up 2% from the previous week. Compared to the same week in 2025, Today also saw a 21% increase in total viewers and a 2% increase in key demo viewers.
ABC finished the week in second place with an average of 2.898 million total viewers and average of 493,000 viewers in the Adults demo. GMA stayed par for the course in total viewers from the previous week, but was up 4% in the key demo from the week of March 30. When compared to the same week in 2025, GMA increased average total viewers by 6% and was flat in the key demo.
CBS Mornings continued to struggle, bringing in and average of 1.74 million total viewers and 251,000 in the 25-54 demo. This was down 6% in the key demo compared to the week prior, and flat in average total viewers compared to that week. CBS Mornings was the only network to see year-to-year declines in both total viewers and the key demo. Compared to the same week in 2025, the morning show was down 5% in total viewers and down 21% of viewers in the Adults demo.
Guthrie made the decision to come back to work as the investigation into her mother’s disappearance continues. Nancy Guthrie was last seen on the evening of January 31 at her home in Tucson, Arizona.
Good Morning America, Weekdays, 7am, ABC
Today, Weekdays, 7am, NBC
CBS Mornings, Weekdays, 7am, CBS
Conversation67 Comments
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A
No offense to her but there are many people who have loved ones missing and they didn’t get the 24 hour attention this one did … the police the investigation or the media attention … some with children missing and barely one or two investigators for a limited time … the rise is the few that is just curious how she will cope out of curiosity… she seems to be doing fine …
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N
It's sad all don't get the same attention but attention didn't help find her mom. It's sad more ppl are more concerned with a well known victims family member than a common person. It's not just several it's almost everyone wants to know about the more well known person . It's our flawed society should be as concerned and into doing everything possible to get same interest in everyone missing. Remember money talks to . If you have bigger rewards more chance that someone talks but this didn't help this time either...yet.
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M
I’d rather have no ‘investigation’ than the investigation they did. That Sheriff blew the whole thing.
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G
Need to remember Savannah’s family donated $500,000 to missing persons organization in the middle of her own mother being missing so that others wouldn’t suffer because of the attention her mother was getting so before you start down talking someone do some research….smh
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H
A generous donation by you would help more victims,Maybe you could help set up a fund raisrer for victims in your community, It would help!
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S
Those people don't face millions of viewers while needing to appear upbeat. It's an unusual case and people feel empathy
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K
If it wasn't for Wayne Brady & Drew Carey, I wouldn't even watch CBS. Cancelled paramount.
Used to watch Gayle King, now NBC morning show.
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C
You can thank the greedy mogul, Grey Media. They own ABC, NBC & CBS. We currently have Dish and we lost NBC. Their greed is unbelievable. I admire Dish b/c they will hold out as long as it takes instead of making the customer pay more $.
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M
Wow. Your bar is very low. Drew Carey and Wayne Brady?
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C
I watch CBS Mornings. I truly love watching and listening to Nate Burlesson because he always has a positive energy about him. Keep up the great work CBS Mornings!
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K
I wholeheartedly 100% agree with you! I love Gayle. She’s REAL & I adore Vlad. He and Nate are true Renaissance Men!
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K
I also watch CBS Mornings. I am a little concerned though about them having different anchors on any given day to fill the spot that Tony D. left open. I loved the relationship between Gayle, Nate, and Tony before he left to anchor the evening news. Vlad is a delight in any capacity on the show, as well as Jericka D.!
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M
Gayle King is great. Nate Burleson is super positive and kind and competent, and Vlad does terrific, too. CBS ! Yes!
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R
I, personally, do not care for Gayle King.
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L
I like everyone on CBS morning EXCEPT Gayle King.
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G
Love and respect are such beautiful attributes to share. I love everyone!
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H
No you don't. You love telling everyone you do. But you are no different than anyone else. Stop memorizing your daily affirmation cards, and ruining the comments.
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G
It would be so nice, if instead of posting negative comments, we all focused on positivity.There is so much bad going on in the world. We should all be focused on peace, love, joy, happiness, togetherness, building our communities and getting to know all of our neighbors so we can help keep each other safer. Negativity is shameful.
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H
OMG, and you don't see the negativity in your comment. Let people have their own thoughts and stop spewing your word salad.
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H
BLAH, BLAH, BLAH, BLAH, BLAH and one more BLAH.
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T
No Gayle king is NOT GREAT dear!!!
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G
Yes, she is. I bet you can't think of one thing that she has personally done to you. No, not one thing.
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H
I bet you can't think of one thing that she has personally done FOR you. NO, not one thing!
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G
I believe Gale is a good reason not to watch CBS Mornings. . Then turn the channel before self absorbed Kelly Ripa come on.
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R
ABC; Robin Roberts And the entire cast of Good Morning America will forever be number one in my book. Even those behind the scenes.
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K
I always watch ABC. Love the anchors, they are so so good together
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G
The increase of viewers that week for Today was in sympathy for Savannah. Also those of us who have lost ABC due to contract disputes between owners of the local channels and DISH or DIRECT TV chose the Today Show over CBS Mornings.
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V
DIRECT TV hasn't reached a contract agreement with CBS so all DirectTv users lost their access to all CBS programs. No wonder the ratings are down!
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E
We have Directv and all our stations like CBS, etc. Don't know why you're missing your CBS.
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V
And yet you fired Stephen Colbert and didn’t tell the truth on 60 minutes. You will regret it.
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T
I watch CBS morning show, I like all of the anchors
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V
I'm going to have to call 🐂💩 on that data.
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C
My go to morning show will always be GMA. Then the Live with Kelly and Mark show.
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X
ABC is my 'Good Morning '! Has been from 30 years!
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F
I love Gayle King and Nate. I think they both are positive and does well on cbs morning show. I enjoyed Tony while he was on the show but I think that Tony is doing a super job on the cbs evening show. Keep up the good work cbs!!!
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M
They all lie to you
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D
All these shows think they are the greatest evaluators of situations. The fact is people should be given the unedited facts and think for themselves! That’s why I don’t watch these morning shows.
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M
Love CBS morning. Like Gayle Love Nate
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D
Waste of time watching abc nbc cbs I have not watched network tv so many commercials no good shows not like the old days when shows were funny news told the truth now they are to liberal and the T V shows are the same good by network TV
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E
Right...they're all shows, not real news anymore. Only personal opinions and repeated information about same three things for an hour. Like their trying to brain wash you to believe what they're telling you, lol.
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J
Dont watch any of them. All they give is mis-inform the American people.
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T
I accidentally got on this newsfeed and I NEVER WATCH this false show with false peeps!!
But when I read Savannah returned to work with mom still missing.. desired to comment that SAVANNAH KNOWS MORE THAN WHAT IS BEING REPORTED!! No way I would return to work WITHOUT finding my loving mom!!!!!!!
Would not shock me IF Savannah hired the kidnapper just to create a STORY!! Uggghh!!!
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S
A whole lotta of people have said they’re getting away from watching CBS, bc soon enough it’ll will be a propaganda state news channel.
Myself, I won’t be watching a prop
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A
Her moms watching
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D
People were just nosy. Ratings will fall back down again.
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L
While everyone feels for her and her family in this terrible situation, Savannah's presence on TV isn't going to change how people view her as a TV personality, therefore no real change in the ratings.
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G
Can't stand Gayle King, she's a man hater and caught some of her racist comments. Love the Today show with all the crew.
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K
Savannah Guthrie's heartfelt loss was an experience that helped me to put myself in the shoes of those who lost someone dear to them. I was sad for her, and the courage it's taken her to return to public view is admiral. Hopefully we all will have this same courage in the face of something this traumatic. So nice to see your happy face Savannah❤️
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A
I can't watch CBS Mornings because Vlad is so conceited and horrible
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J
I think by far CBS has the best show however I stoped watching CBS when they stopped being CBS and started broadcasting as State TV unlike Fox now. Never again. I watch PBS for my news.
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G
People are probably just curious to see how terrible she looks.
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N
Gayle King for me
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M
She or her siblings know what happened period
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T
Huh I really think SAVANNAH KNOWS MORE than what is being told about her mom!! Ain’t no way I’m returning back to work til my loving mother is found.. PERIOD!!!!!!!
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C
I no longer have access to CBS is Dish Satelite
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M
The Colored Broadcasting System
is always in last place!
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B
Thanks to everyone for defining all the networks, because I dont watch any msm, its mostly lies.
Probably hard to go back to msm reporting after living such a hard truth, and she is still living it. Savannah is a person just like all of us.
Savannah, we are all keeping your mother in our prayers and all those who are missing. Your bravery in returning with Nancy still missing is definitely noted. Do take care of yourself and dont listen to the ones who have nothing to offer you. Tjats wasted energy. We all have to work and seeing you go back has been heartbreaking to see. It is not easy and we know it isnt. So wish that it was not like that.
Bless you and your family and know we do care what is happening.
Prayers and ❣️
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T
Ain’t no way I would return back to work when mom still missing!!! I really THINK Savannah KNOWS more than what’s being reported!!
And she is NOT A CELEBRITY!!!!!!
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O
Stopped watching CBS Morning when Tony Dakoupil came out in favor of Israel’s genocide in Gaza. Watched him for about 3 minutes on his first night as evening anchor and was shocked at the unprofessionalism - it’s become Entertainment Tonight. Then they fired Colbert and revealed their full-on fascism. No more CBS for me after May 21.
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S
I never watch GMA because of George stephenopolis. He is so lethargic he leans to one side to prop up. He mumbles. Has the most boring personality ever on tv.
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G
Publicity Stunt.
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K
If you put Tony back on ratings will go back up . And Vad is excellent.
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J
No I watch Good morning America
And now they're today show second
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S
CBS Mornings needs something special to make it pop. Americans turn to Morning Joe or BBC online for harder news.
Josh Elliott should be rehired by CBS with 8-9 being soft celebrity/human interest. The ET and Inside Edition teams should produce. Bringing on someone like Nancy O'Dell might help, too. Reverting to 'The Early Show' atleast for hour 2 might work.
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J
I use to watch Gayle King but when Tony left not at good
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B
Why was the mother covered with the highest security? Not acceptable! No excuse!
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M
I’m partial to Gayle and Nate because of their exclusive interviewing of fascinating people. Similar to 60 minutes informative journalism. GMA is too much pop news, although I do love Sam Champion! Today is not diverse enough for my taste. It is nice to have a choice though I don’t watch the first 30 minutes of doom and gloom.
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