‘Today,’ ‘GMA’ & ‘CBS Mornings’ Ratings Reveal Big Swings for 2 Shows
What To Know
- NBC’s Today remains the top-rated morning show, showing a big year-over-year increase in total viewers.
- ABC’s Good Morning America saw week-over-week gains in both total viewers and the key 25-54 demographic.
- CBS Mornings experienced week-over-week growth but suffered double-digit declines from last year.
The latest morning show ratings are in, and NBC’s Today continues to hold the top spot in total viewers, posting a significant increase over the same period last year.
According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, Today averaged 3.289 million total viewers and 637,000 viewers in the key Adults 25-54 demographic for the week of February 16.
While the Today show was down 6 percent in viewers and 9 percent in the demo from the previous week, it was up 19 percent in total viewers from the same period in 2025. The demo was down 2 percent from last year.
Today’s recent coverage has been dominated by the 2026 Winter Olympics and the disappearance of Nancy Guthrie, the 84-year-old mother of Today co-host Savannah Guthrie.
Meanwhile, ABC’s Good Morning America averaged 2.952 million total viewers and 490,000 viewers in the key demo for the week of February 16. The show was up in both metrics compared to the week prior, with a 2 percent gain in total viewers and a 3 percent rise in the demo.
Compared to the same period last year, GMA was up 6 percent in total viewers and down 3 percent in the key demo.
CBS Mornings was also up on the week prior, with 1.707 million total viewers (up 1 percent) and 272,000 demo viewers (up 14 percent). However, the show was significantly down on the same period in 2025, with a 15 percent drop in total viewers and a 20 percent drop in the demo, making it the only morning show with double-digit declines.
The ratings follow several changes at CBS News, including the promotion of former CBS Mornings co-host Tony Dokoupil to anchor of CBS Evening News. CBS Mornings continues to be co-hosted by Gayle King and Nate Burleson, with features host Vladimir Duthiers.
GMA is co-hosted by Robin Roberts, George Stephanopoulos, and Michael Strahan, with Rebecca Jarvis serving as Friday co-host.
Today is usually co-hosted by lead anchors Savannah Guthrie and Craig Melvin; however, Savannah remains on hiatus amid the disappearance of her mom, Nancy. Savannah’s retired former co-host, Hoda Kotb, has been filling in at the desk.
Today, Weekdays, 7a.m./6c, NBC
Good Morning America, Weekdays, 7a.m./6c, ABC
CBS Mornings, Weekdays, 7a/6c, CBS
Conversation19 Comments
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N
CBS needs to realize that Gayle King is the weak link. When she is on, the show turns into a circus. Her questions are superficial and lack insight. Interrupting guests and co-workers happens throughout each show. This past week when Norah O’Donnell was on, Gayle became disciplined, polite, and professional. After Norah left, the circus returned. Gayle should be replaced even if Oprah will be angry.
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L
Yeah I’m not a big fan of hers…she seems to be looking for a man and asks guests if they’re single or have a brother. Her talk about her children’s milestones are normal things to talk about, but do we have to refer to them as “favorite” Daughter or Son? And speak of her ex husband as “ cheater cheater pumpkin eater “ frequently. We all know that story so we don’t need to hear about it all the She’s just annoying in general and isn’t a good news women. I miss Tony but enjoy him on the Nightly News.
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M
I agree Gail King is about to lose her job and be replaced by someone else IDK who but it isn't going to be good for king.
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A
She is 70. There have been rumors that she sold her apt. and plans to move out of NYC. Can't happen fast enough for me.
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J
That is utterly ridiculous! Gayle is the reason they are still in the running. CBS has gotten into BED with trump and his lies that is why the American audience is responding that is the reason for their ratings!!!
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P
I agree. I enjoy Gayle. I miss Tony. I hope he made the right decision to anchor the evening news.
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N
I apologize that I didn’t understand what you meant. Please explain if you have the time to do so.
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S
It's the new owners and their senseless vision.
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P
CBS is censured
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D
The ellisons are destroying CBS
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C
Gale king is just plain boring! Please shop around for another host.
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K
ABC most trusted news coverage best source!!
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2
All three morning shows are filled with biased boring hosts promoting their buddies politics and merchandise shamelessly.
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L
What happen to CBS weekend anchors?
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R
I stopped watching GMA years ago! No longer journalist as they let their personal views get in the way -especially George!
They are TOO woke for me along with the other morning shows!
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C
What about the ratings for the FOX News morning show?
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S
Of course today show ratings are up ! This is what it’s all about ! Everyone knows Savannah and the today show rating are declining rapidly, thus this “hoax” of a kidnapping !! To boost Savannah and today show ratings !! Come on people, wake up !!
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F
What a disturbed pos, your disgraceful! Shame
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B
To get the best coverage of all news, Newsmax and Fox have my vote.
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