Super Bowl 51 by the Numbers: The Big Game Is About More Than the Score

Vince Lombardi Trophy
Tim Warner/Getty Images
The Vince Lombardi Trophy is seen onstage during Super Bowl 51 Opening Night at Minute Maid Park on January 30, 2017 in Houston, Texas.

This year’s Super Bowl LI match up between the Atlanta Falcons and the New England Patriots is sure to be an exciting, talked-about game (as Super Bowls usually are). But before you sit down with your chips and beer, TV Insider has dug into some of the Super Bowl numbers you might not know about.

Can we make the Monday after the Super Bowl a national holiday already?!

101
Number of commercials Budweiser has aired during the Super Bowl since 1975—25 of them featuring Clydesdales horses.

$5 Million
Approximate amount the NFL spends to provide 150 Jostens rings for the winning team.

$4.9 Billion
The amount of money spent on advertising spots during the Super Bowl over 51 years.

3
Times the Super Bowl has been played in Houston. (It was previously held there in 1974 and 2004.)

72,220
Number of seats in Houston’s NRG Stadium.

$3,960.50
Average price of a game ticket on the secondary market. (The most expensive is a whopping $69,162 according to Seat Geek).

25%
Decrease in ticket prices after the Dallas Cowboys lost their playoff game on January 15.

270,000
Number of Twitter followers @SuperBowl has amassed since January 2009.

Super Bowl LI will air Sunday, February 5 at 6:30/7:30c on Fox.