Behind the Swag: What's Up for Grabs at a Golden Globes Gifting Suite

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Passion Planners
These customizable leather journals are hotter than ever and have been seen in the hands of CrossFit god Noah Olsen and Olympic figure skater Gracie Gold. (passionplanner.com)

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Kokostar Home Beauty Treatments
The Korean skin-care company handed out packs of rose-infused face masks and high-end hair products. kocostar.com

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Maddy & Maize Gourmet Popcorn
Forget everything you know about flavored popcorn. The Minnesota-based company has come up with all-natural, small-batch blends like Thai Coconut, Cookies & Cream, Bourbon Barbecue and the startlingly addictive Lemon Raspberry Layer Cake. Candy needs to watch its back. maddyandmaize.com

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Maglite
ok, so maybe it’s not glamorous, but there is no better compact flashlight out there than Mag Instrument’s handy, sturdy star product. Especially the limited edition stars-and-stripes design that was flying off their table. maglite.com

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Studiio 67 Floormats
Let’s put it this way: If you have a dog, kids or feet that touch the ground, their stylish and gloriously washable area rugs are must-haves. studio67mats.com

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Morgan Taylor Nail Lacquer
Rumor has it that Adele has is a fan of the cosmetics team’s line, which includes long-lasting polishes and Gelish Soak-Off gels in poppin’ shades. morgantaylorlacquer.com

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Mabel Chong Jewelry
The artisinal crafting and stunning gemstones earned big wows from the crowd as they took in the Chinese-born designers spread of delicate but edgy necklaces, bracelets and rings. mabelchong.com

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Townley Girl Products
The curfewed crowd was repped by Troll and Vampirina nail-polish sets, Emoji lip balms and fun-sized Play-Doh moldable soap collections. townleygirl.com

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Porto Vino Bags
Days out with the ladies will never gonna be the same, thanks to these wine purses that are both fashionable and functional….if you’re looking to get a load on! The bags, available as canvas or leather totes, come with plastic bladders that hold up to two bottles of wine and a barely-there opening for dispensing your merlot on the go. porto-vino.com

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Hadron Epoch Stationary
Th lost art of letter writing and journaling screams to be revived on these smile-inducing day planners, notebooks and calendars that sport everything from doggie graphics to marbelized covers to cheeky titles. hadronepoch.com

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Every year, before nearly every splashy awards show, there are gifting suites that pop up all over the place designed to hook up celebs, presenters and nominees with a boatload of goodies, big and small. It's basically the rich getting richer, but also an awesome way for lesser-known brands to get their products into way better-known hands, who may then help raise their profile.

This year, Secret Room Events staged its annual Golden Globes Style Lounge Gift Suite inside the ballroom of the SLS Hotel in Beverly Hills, and it was a scene! Filled to capacity with as many products as familiar faces (we spotted half the cast of The Bold and the Beautiful and at least one up-and-coming model), the Style Lounge Gift Suite was clearly the room where it happens for those who have come into town for the Globes and for entrepreneurs on their hustle.

Presenters Announced for 75th Annual Golden Globe AwardsSee Also

Presenters Announced for 75th Annual Golden Globe Awards

The first round of announced presenters includes a large number of previous Golden Globe winners and nominees.

In addition to an L.L. Bean bag loaded with Chapstick, skin-care items from Livad, Botanical Signature, Prana Spa-Ceuticals and Clayton Schagal, Kitchen Aid products, workout pants from Nancy Rose Performance and Pony Up Daddy Saddles (look 'em up, trust us), the event also showcased Nudestix matte lipsticks, Behmor's app-controlled home brewing coffee makers, globally sourced kids playsets from Adventuretown Toy Emporium and adorable outfits for the little ones from Boyer Clothing.

Click through the gallery above for just a sampling of some of the other goodies guests hauled out of the ballroom...

75th Annual Golden Globes Awards, Sunday, Jan. 7, Live 8/7c, NBC