‘GMA,’ ‘Today’ & ‘CBS Mornings’ Ratings Show Dramatic Swings
What To Know
- ABC’s Good Morning America and NBC’s Today both saw significant year-over-year gains.
- GMA continued to narrow the gap to just 72,000 viewers behind Today.
- CBS Mornings was the only major morning show to decline year over year.
The latest morning show ratings are in, and it’s good news for ABC News’ Good Morning America and NBC News’ Today, both of which showed significant increases from the same period in 2025.
According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.924 million total viewers and 508,000 viewers in the coveted Adults 25-54 demographic for the week of April 20. This was up 1 percent in total viewers and up 5 percent in the demo compared to the week prior.
The show, hosted by Robin Roberts, George Stephanopoulos, and Michael Strahan, was also up in both measured categories compared to the same period last year. In total viewers, GMA was up 10 percent and, in the key demo, the show was up 9 percent.
GMA also continues to close the gap on the Today show when it comes to total viewers, with just 72,000 separating the two broadcasts.
Today held onto the top spot with 2.996 million total viewers and 639,000 demo viewers for the week of April 20. The show was flat in total viewers compared to the week before but was up 2 percent in the key demo.
Hosted by the recently returning Savannah Guthrie and Craig Melvin, Today was also up on the same period in 2025. In total viewers, the program was up 17 percent and, in the demo, it was up 5 percent.
The news wasn’t so positive for CBS Mornings, which averaged 1.756 million total viewers and 310,000 demo viewers for the week of April 20. While the show increased 4 percent in the demo compared to the previous week, it was down 2 percent in total viewers.
CBS Mornings, hosted by Gayle King and Nate Burleson, was also the only morning show down year over year in both measured categories. In total viewers, the program was down 7 percent, and in the demo, it was down 1 percent.
Good Morning America, Weekdays, 7am, ABC
Today, Weekdays, 7am, NBC
CBS Mornings, Weekdays, 7am, CBS
Conversation25 Comments
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J
I am sure the Ellison's purchase and ending the Stephrn Colbert had a huge negative affect on many viewers. We use to record all 3 stations morning shows and CBS News. Now we no longer record nor watch the morning show and our last evening news pick is CBS. NOT because of the hosts on either of these. We enjoy all of them. We will catch the end of CBS for the good bit stories, since we record the other two. This is all because of Mr. Ellison and his son selling out and helping destroy America's long fought for law, order for all, and our Constitution. Cowards bend over for the corrupt embarrassmentin the W.H. All the corrupt lawlessness will destroy our democracy and the respect
and higher functioning, caring country we were revered for no longer exist because of donald trump and people like the Ellisons. Trump should be in prison and Republicans have become the most corrupt
Party with sadly, too many ignorant or people agreed. They will party and never watch the news. My neighbor's benefit, and there are some who have no shame, call themselves devout Mormon Christians who hardly pay anything in taxes since 2016 Trumps tax bill benefitting the wealthiest. When she said they voted for him for the unfair tax bill, stating, "they know he was corrupt and a rapist and a horrible person," I replied, "Oh, is that's what Jesus taught, "greed?"" She had a surprised new awareness. Oh, the greed that brings down and will destroy all. Hypocrites. Even the Ellisons, Trumps etc.
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G
Kick Bari Weiss to the curb. She’s useless
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F
Honestly, CBS has been sliding down a dirt hill since the departure of Charlie Rose, then Nora o’Donnell, and now Tony D. It's a
shame I mean. Nate is good eye candy and his skills are really coming along. But that Gayle King has run its course pls send Aunt home to do a bar crawl, find a man, and call favorite son and favorite daughter 😖
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A
Gayle king is the reason I can’t watch CBs mornings. She is so boring and looks like an old basset hound.
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R
I don’t Gayle is boring at all. Just hate that the controllers of CBS have turned so political.
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N
I made the move from CBS to ABC and I'm honestly heartbroken. I miss the channel 2 crew, and a lot of the shows that I love, but as long as that Bari person is at the helm of that network, I will never watch a show aired on that network.
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A
NO surprise for CBS. Ever since they involved themselves with the cry baby and their support of him, people have lost respect and confidence
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L
CBS is what I prefer to watch. I love watching Nate and Vlad. Gayle is annoying. I was happy to see Tony on the line up. Any of the females that fill in would be a good addition.
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J
It's amazing that they don't mention who beat them all, FOX. And those are facts, not the made up stuff all three of these stations practice. DAILY. JT
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U
It's amazing that you don't mention who beat them all, Spanish language TV. Also, Fox News has been sued for defamation and false reporting numerous times, particularly regarding its coverage of the 2020 election and COVID-19. While many smaller lawsuits are dismissed, the network has faced several high-profile cases involving billions of dollars, with one major case settling for nearly $800 million… https://m.youtube.com/watch?v=OzkYYE6hmjg&list=RDOzkYYE6hmjg&start_radio=1&pp=ygUQVGhlIGJlYXQgZ29lcyBvbqAHAdIHCQneCgGHKiGM7w%3D%3D
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G
This source noted above is an old Sonny & Cher video.
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C
Fox is the #1 news network now. If they make an error, they apologize and go on. That's why they are #1. If they have had problems at times, but still an excellent network. You must be a democrat. I never trash networks.
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Q
Might watch if you were able to stream it later in the morning. I can't watch it live, not an option
Missing gale and nate big time, but not aligned with paramount plus's politics Mi
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J
Gayle King needs to retire and let one of the other women that do a better job get her spot. They've earned it and Gayle is soooo boring. Go enjoy being retired already!!
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M
Laura Spencer doing sports is poor choice.
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C
Get rid of Gayle and i come back otherwise see ya
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J
Lost respect for CBS when they dropped Stephen Colbert and put a strangle hold on 60 Minutes. I no longer watch the station with poor leadership. They have proven to have no backbone and no understanding of Freedom of the Press.
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S
When good Morning America didn’t renew Janai Norman’s contract,I stopped watching!!!
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L
I absolutely love the Today. Show. Everyone gets along so well, and it's just fun to wake up to them! I do miss Hoda though...
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S
I would rather have a tooth pulled than watch Gayle King.
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E
I don't watch anymore, they not being fair to other shows, Magnum PI , Equalizer, etc., So many people love to watch these shows, my mom and I would love if someone could review the shows again , especially Magnum PI, Thanking you in advance
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C
Maybe if the "Stars" showed up for work ratings would be far higher. Aka Live with Kelly and Good Morning America.
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N
FOX has been known to apologize on their website where you needed to drill down multiple levels.
FOX news is different than FOX entertainment (mostly cable) shows which are filled with biased opinions.
All of these programs should be required to list and state their source as well as who pays them for the programming.
When someone is found guillty, if they misrepresented on TV, then they need to apologize and own up in all of the same timeslots.
One must channel surf and listen to multiple sources and still investigate to find the truth.
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R
Need to get rid of gale king. She over talks the guess and her coworkers she knows it all her questions and response is more important than anybody else on stage she just an irritating person she won't let them ask their questions it's just pathetic that they let her get away with it she needs to shut her damn mouth
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D
Couldn’t agree more
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