Hallmark+ Is Here! All Your Questions About the New Streaming Service Answered

Hallmark Channel is getting into the streaming service business. The network has unveiled its new streaming service, Hallmark+.

“Hallmark+ marks a seminal moment for Hallmark,” Hallmark president and CEO Mike Perry said in a statement, according to Variety. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”

Naturally, you probably have some questions about Hallmark’s new streaming service. How is it different from Hallmark Movies Now? What’s going to be on Hallmark+? TV Insider is breaking down everything we know about this next chapter for Hallmark.

How much does Hallmark+ cost?

The Hallmark+ plan starts at $7.99 per month or $79.99 per year. A Hallmark+ membership includes exclusive original series and movies and other feel-good content with Hallmark stars, a $5 coupon every month (for use at Hallmark Gold Crown stores, Hallmark.com or within the Hallmark Cards Now app), Free cards every month, more Crown Rewards points, exclusive gifts and surprises, exclusive experiences and extras, unlimited free eCards, and more. You can start your free trial today.

The Hallmark+ price is an increase from the Hallmark Movies Now subscription, which was $5.99 per month or $59.99 per year.

When will Hallmark+ launch?

Hallmark+ launched on September 10 with the premieres of The Chicken Sisters and Celebrations with Lacey Chabert.

Is Hallmark+ replacing Hallmark Movies Now?

Yes! Hallmark’s current on-demand service, Hallmark Movies Now, has been rebranded into Hallmark+.

What will be on Hallmark+?

Hallmark+ will have plenty for the Hallmark lovers out there. The streaming service kicked off with the premieres of The Chicken Sisters and Celebrations with Lacey Chabert. The Chicken Sisters is based on the K. J. Dell Antonia novel of the same name and stars Lea Thompson, Genevieve Angelson, Wendie Malick, Schuyler Fisk, and Margo Martindale as the narrator.

Lacey Chabert hosts Celebrations with Lacey Chabert, which follows the Hallmark star as she surprises deserving kids, families, and adults who are making a positive impact in their communities.

The Chicken Sisters and Celebrations with Lacey Chabert premiered with one episode on launch day. A new episode will drop Thursday, September 12, followed by new episodes each Thursday.

Hallmark+’s launch featured the premieres of two original movie trilogies: Love on the Danube: Love Song, starring Nazneen Contractor and Wes Brown, and The Jane Mysteries: A Deadly Prescription with Jodie Sweetin and Stephen Huszar.

On September 19, Love on the Danube: Royal Getaway with Jessica Sipos and Dan Jeannotte will premiere on the app, as well as The Jane Mysteries: Murder at Moseby. A week later on September 26, Love on the Danube: Kissing Stars with Sarah Power and Brendan Penny will drop along with The Jane Mysteries: Too Much to Lose.

The streaming service will also debut its first movie trilogy told from the male’s point of view this fall. The Groomsmen, starring Jonathan Bennett, Tyler Hynes, and B.J. Britt, follows three best friends who stand up for each other on each of their wedding days.

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The holiday limited series Holidazed will premiere on the streaming service. Holidazed follows six families with different backgrounds over the holidays.

More unscripted shows will be coming to Hallmark+. Finding Mr. Christmas, hosted by Bennett, will be searching for the network’s next Hallmark hunk. Ready, Set, Glow! will follow Brown as he travels to the most impressive holiday displays and meets the people behind the lights.

In 2025, Ashley Williams will help parents play matchmaker for their adult kids in Small Town Setup, while Luke Macfarlane will help families renovate a room in their home in Home Is Where the Heart Is.