All the Coverage of Taylor Swift at Super Bowl as Travis Kelce & Chiefs Win

Meredith Jacobs
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Mecole Hardman Jr. #12 of the Kansas City Chiefs celebrates with Travis Kelce #87 and Taylor Swift after defeating the San Francisco 49ers 25-22 during Super Bowl LVIII at Allegiant Stadium
Michael Reaves/Getty Images

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Leading up to the Super Bowl LVIII, it seemed like all anyone could talk about was whether or not Taylor Swift, who had a concert in Tokyo the night of Saturday, February 10 (local time), would make it to Allegiant Stadium in Paradise, Nevada to cheer on boyfriend Travis Kelce as he and the Kansas City Chiefs faced off against the San Francisco 49ers. But she traveled the 5,700 miles and made it with plenty of time to spare (with the time difference and a private jet, she had a lot on her side). Swift and Kelce’s relationship—and her appearances at his football games—has been making headlines since September 2023. But the story during the game is much different.

With it the 13th game of Kelce’s she attended, fans couldn’t help but notice that’s her lucky number, which could bode well for the football player. However, at halftime, the 49ers were up 10-3. In fact, one fan remarked on X (formerly Twitter), “The people have been asking to stop showing Taylor Swift during games. It looks like they finally listened, but they might have to pan over to her to save the day!”

While there are plenty of photos of her watching the game (like the one above), we definitely expected to see much more of her during the broadcast (especially considering coverage of the first games she attended), but there have been noticeably few sightings of Swift during the game. And that came after the camera panning to her during Post Malone’s performance of “America the Beautiful” could have been a sign of things to come. (Among those in the box with her are Blake Lively Ice Spice, Swift’s parents and brother, and Kelce’s brother Jason and parents.)

Fans on social media caught a sighting of her watching the game during a replay in the second quarter as well as on Nickelodeon (the network aired a family-friendly broadcast). Then, with 30 seconds left in the second quarter, the CBS broadcast showed her watching the game as the announcers mentioned Kelce, just before the Chiefs got on the scoreboard. Plus, she has been spotted at the stadium on the jumbotron.

Taylor Swift at Super Bowl, Plus 12 More Times She Cheered on Travis Kelce From the Sidelines (PHOTOS)
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Taylor Swift at Super Bowl, Plus 12 More Times She Cheered on Travis Kelce From the Sidelines (PHOTOS)

Things changed in the second half, with more sightings of Swift, including a look at her as the broadcast head into a commercial break in the third quarter, then her celebrating in the replay when the Chiefs got a touchdown, and later in the fourth, when Kelce and the Chiefs tried to stage a comeback, with the 49ers up 16-13, then for a major play involving Kelce with the 49ers up 19-16 (and nine seconds to go). And when the game went into overtime, the camera caught her looking nervous. Then, immediately when the Chiefs won the game, the broadcast showed the celebration in the box with Swift. She was also on the field for the post-game and CBS showed Swift and Kelce together after the Chiefs’ speeches ended. It looks like 13 is lucky not just for Swift.

See fan reactions (and the sightings of Swift) as the Super Bowl progressed below, then head to the comments and let us know: Did you see Swift more or less than you expected during the game?

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Travis Kelce




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