When Icons Meet! TV Guide Magazine Gets a Colorful Salute on World Play-Doh Day (VIDEO)

Damian Holbrook

For the 12th year in a row, World Play-Doh Day is upon us! Finally something non-toxic in the news, right?

Annually celebrated on September 16, the commemoration of the 60-year-old brand has become a prime time for fans young and old to display their skills at manipulating the molding compound into all sorts of shapes and structures online. And this year is no different.

Hasbro Awakens a Porg-tastic Comic-Con 2018 Exclusive From 'Star Wars Forces of Destiny'

Hasbro Awakens a Porg-tastic Comic-Con 2018 Exclusive From 'Star Wars Forces of Destiny'

Chewie's new pals are joining him in a limited-edition set.

Starting today, Hasbro is kicking off a weekend-long campaign that invites fans to share their most colorful builds and favorite childhood memories of using Play-Doh on social media with the hashtag  #WORLDPLAYDOHDAY on Twitter and Instagram, as well as Facebook.

In honor of the occasion, the good folks at Hasbro and Play-Doh have done TV Guide Magazine a major solid in the most malleable way by putting together this dazzling time-lapse video. And we have to say, it's pretty cool to see one iconic brand play so nice with another!

If you're planning to get crafty this weekend with some of your own Fun Factory or Kitchen Creations set, here are some fun facts to keep in mind about the #1-selling arts & crafts toy in the US, UK, France, Germany, Italy, Spain, Russia, Mexico, Canada & Australia...

  • Last year, the Play-Doh brand shipped the same weight of compound as the Statue of Liberty and the Eiffel Tower combined! They also shipped the equivalent of 16 cans per second.
  • You would need more than 631 million Play-Doh cans to circle all the way around the world.
  • The Play-Doh compound is made primarily with water, salt and flour.. so be careful around the kids with any wheat allergies.
  • Originally, there were only four colors — red, blue, yellow, and white. Now there's over 50 available!
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