Comcast Debuts On-Demand Streaming for Pooches

It's adorable, but is it necessary?

We’ve officially seen everything. On Thursday, cable provider Comcast announced that it will now have a dog-cenric network, DOGTV, available on XFinity On Demand.

And when we say, “Dog-centric,” we don’t mean “for dog lovers,” but rather “for dogs.” Yes, your dog can now watch TV—on demand.

“Dogs watch TV. That’s a fact,” explains DOGTV’s Chief Scientific Officer, Dr. Nickholas H. Dodman. “Dogs like watching video of other dogs in action, dog-humans interactions, and environments they enjoy like fields, beaches and urban landscapes.” DOGTV claims that its pet-centric series—like daily programs called Water Dogs, Noise Phobia and Dogs in Cars—can help dogs with separation anxiety, hyperactivity and dog boredom.

DOGTV is already available on DIRECTV, RCN, Apple TV, Chromecast, Amazon FireTV, Roku, and as iOS and Android apps and touts itself as the “24-hour, pup-approved television for stay-at-home dogs.”

DOGTV is available On-Demand to Xfinity TV customers for $4.99 per month.

What do you think: Would you subscribe to a service solely for your pet?

[interaction id=”58f91392240e61ee26bf364a”]