MS NOW Ratings Revealed After Huge MSNBC Rebranding
What To Know
- MS NOW was the only major cable news network to post week-to-week gains in both total viewers and the key 25-54 demo during its first week after rebranding.
- The network averaged 1.014 million primetime viewers (up 5%) and 90,000 demo viewers (up 6%), and saw significant year-over-year growth.
- Despite these gains, MS NOW remained behind Fox News in overall ratings, with The Rachel Maddow Show as its top program.
The latest cable news ratings are in, and it’s good news for the recently rebranded MS NOW, which was the only news network to post week-to-week gains in total viewers and the key demo in primetime and total day.
According to AdWeek, citing Nielsen big data + panel numbers for the week of November 17, MS NOW averaged 1.014 million total viewers and 90,000 viewers in the coveted Adults 25-54 demo in primetime. This was up 5 per cent in total viewers and 6 per cent in the demo compared to its primetime average the week prior.
The network was also up during total day, with an average of 649,000 total viewers (up 4 per cent on the week before) and 60,000 demo viewers (up 7 per cent on the week prior).
This marked the first week since MSNBC rebranded as MS NOW — which stands for My Source for News, Opinion, and the World. The network’s parent company, NBCUniversal, decided to separate MSNBC and other cable networks (including CNBC, USA, Oxygen, and E!) into a new company called Versant.
Across all basic cable networks, MS NOW held third place in total primetime viewers and rose from 12th to 13th in the key demo. The network also remained in third place in total day viewers, though it dropped from 8th to 9th in the total day demo.
When compared to the same period last year, MS NOW was up 54 per cent in total viewers and 50 per cent in the demo in primetime. It was also up 34 per cent in total viewers and 43 per cent in the demo in total day.
The Rachel Maddow Show continued to be MS NOW’s top-rated show, ranking as the 9th most-watched cable news show of the week with an average of 1.826 million total viewers.
Despite MS NOW’s growth, it remained behind Fox News, which averaged 2.121 million total viewers and 189,000 demo viewers during primetime for the week of November 17. Fox News also averaged 1.38 million total viewers and 121,000 demo viewers in total day viewing.
CNN, meanwhile, averaged 570,000 total primetime viewers and 103,000 primetime demo viewers. In total day, the network averaged 450,000 total viewers and 73,000 viewers in the demo.
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S
Katy Tur is absolutely RUDE!!! She constantly interrupts her guests who are on the program to express THEIR experience and thoughts as she cuts them off & expresses what she thinks, which no one cares about. Tur's constant "speak over" is a rude characteristic that tends to diminish the quests and causes a long-time viewer of MSNBC, now MSNOW to start watching CNN. No longer will watch Tur's PM show. She's really obnoxious & her behavior is unacceptable for a professional news show host. No wonder MSNOW ratings are slipping.
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D
It continues to be a pernicious outfit catering to those looking for confirmation bias for their fantasies caused self-inflicted ignorance.
If it had any respect for the truth and integrity would it not host intelligent, knowledgeable guests with opposing opinions?
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O
My mom used to watch Rachel Maddow. Mom is 93 years old starting with some dementia. She asked me why is Rachael lying about Trump.
Even she can see the dishonesty.. No news station should allow that.
The flat out lies. The inciting violence.
Opinion is one thing but making stuff up and calling it facts is TDS. Full blown .
I kind of halfway expect for Rachael to dye her hair purple and blue ,put on a blowup unicorn costume, dance 1980s aerobics and sing a little folksy song about hating Trump.
Mom asked ,”why were they protesting a king when America never had a king.“
You’re right mom America never had a king and still don’t.
All the projection of how our country is falling apart is not working.
The sky is not falling . Your hair is not on fire. Take a breath.
Rebrand and get some new talent who is open to facts and listening to opposing views.
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G
Same circus, same clowns! LIARS!
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B
I used to love msnbc now snow but it's become maudlin in many shows and to far to the left. It's talking heads are tiresome.
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H
Yes...alot of Chicken Littles; the sky is falling, the sky is falling...it did not.
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T
It is absolutely mind-blowing that this network would rebrand with the worst part of its previous brand -- the letters MS. Their new network sounds like a resource for multiple sclerosis patients. How stupid can the leadership of this network be? Well, I don't need any help finding the answer to that question ....
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F
It's because NBC doesn't want anything to do with them and doesn't want NBC motif to move to a new buyer when sold.
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