‘Bold and The Beautiful’ in 2025: What’s Next for Steffy & Finn, Forrester Creations, Bill, and More
Exclusive
The Bold and the Beautiful’s executive producer/head writer Bradley Bell is feeling bullish about the state of his 37-year-old soap and looking forward to what’s ahead in 2025.
“We are excited,” Bell enthuses. “This many years into it, we are as pumped up as we’ve ever been. It’s just a wonderful team here and I see us as a little half-hour engine that could. We’re still here and we’re still plugging along and we’re really going to be delivering our best drama.”
A good portion of that drama will take place in the boardroom. “I always love telling business storylines,” Bell says. “We don’t do them that often, but I really think that’s something we do well and the finale of ‘Who’s in charge of Forrester Creations, Team Logan with Brooke [Logan, Katherine Kelly Lang], Carter [Walton, Lawrence Saint-Victor] and Hope [Logan, Annika Noelle], or Team Forrester, with Ridge [Forrester, Thorsten Kaye], Eric [Forrester, John McCook] and Steffy [Forrester, Jacqueline MacInnes Wood] taking over again,’ will be resolved in the first part of 2025. It will be a battle royale going on there.”
Expect some surprises with the younger set, too, as the new year unfolds. “The next generation of Bold and Beautiful is forming, and I couldn’t be more thrilled to have all of these great actors coming together and bringing it to life,” lauds Bell. “It’s great to have Crew Morrow playing Will [Spencer] and Laneya [Grace] playing Electra [Forrester]. It’s wonderful to have Lisa [Yamada, Luna Nozawa] back. We’re trying to stay current with this AI/deep fake story with Remy [Pryce, Christian Weissmann] and Electra, and alert people to the fact that seeing is not believing as it used to be and now you have to really question things. Our younger characters are going to have a kind of a mystery story, with some shocking twists.”

Howard Wise/jpistudios.com
There will also be traditional soap fare — and some traveling, Bell dishes. “There’s business, there’s romance and we have a location shoot coming up,” he lists. “We’ve got a lot of romance with Carter and Hope. It all started out so beautifully, but they will be put to the test. It’s so great to have Rebecca Budig aboard as Taylor [Hayes]. She has so beautifully stepped right in and brings us a great Taylor, and Brooke and Taylor are going to have a pretty spicy year.”
The tune-in factor is high, promises Bell. “We have an incredible cast,” he declares. “Every scene you cut to, there’s someone who’s delivering a great performance. So, I’m very excited about stories and cast for 2025. Everyone’s really popping, and I think it’ll be one of our best years if not our best year ever.”
Here’s what’s in store for…
The Fight For Forrester Creations
“There is a feud like never before at Forrester Creations and the rollout is really dramatic. Carter, for the most part, has always been very trusted and honest, but he wants to turn the page, start a new chapter, fight for the Logans, and take the helm himself. So that’ll be controversial. Of course, he’d love it if Eric and Ridge would stay on but they’re not going to stay on. We have Zende [Forrester, Delon de Metz], who’s going to be caught in the crossfire of having the opportunity now to really step up as a designer, but feeling that he’s also betraying his mentors, Eric and Ridge, so he has a very interesting story.”
Daphne Rose
“Daphne [newcomer Murielle Hilaire, who will debut January 7] is the next component to Carter’s plan, a desire to create a Forrester fragrance, something like a Chanel No 5, which really dwarfed the fashion line in terms of profitability. The Forresters haven’t focused on that. Daphne is known as the finest ‘nose’ in Paris — she is top of the heap when it comes to creating fragrance — so she is going to be the person who’s behind the Forrester fragrance. The audience will learn is that there’s a person behind her and that person is Steffy. She’s a plant by Steffy to really undermine Carter and to dismantle this current situation where he, Hope and Brooke are in charge. So, there will be a secret and a twist in the story, and she’s going to use very interesting techniques. Although she appears loyal to Carter, her ultimate goal is to get the company back in the family.”
Brooke Logan, Ridge Forrester, and Taylor Hayes
“Well, this triangle is only 35 years young, so there’s plenty of room for more chapters [Laughs]. But this [Forrester takeover] will throw a wrench in Ridge and Brooke’s relationship. They’ve been happy and content for almost a record number of years, but Brooke accepting the CEO position at Forrester will be something that Ridge feels is a strong betrayal. No matter how she justifies it, it’s wrong, and, of course, Taylor will agree. So, we’re going to explore their relationship a bit further.”
Steffy Forrester and John “Finn” Finnegan
“Steffy and Finn are going to have a new challenge, and their relationship is going to be put to the test. They’ve already dealt with a few tests, but they’re as strong as a couple can be and we’ll see if they can weather the next storm.”

Howard Wise/jpistudios.com
Will Spencer, Electra Forrester, and Remy Pryce
“Laneya [Grace] has been just wonderful, and she made Electra all her own. Remy came in as an obsessed and jealous friend from the past who feels wronged that his best friend just took off and has this wonderful new life in California and left him behind. So, there will be some real sparks flying between Will and Remy over Electra and it will be a far-reaching story that includes Ivy [Forrester, Ashleigh Brewer] and all the Logan ladies. Katie [Logan, Heather Tom] becomes very involved and it’s going to bring some drama to this young group. It’s a good one.”
Bill Spencer and The Nozawas
“Bill [Don Diamont] has been getting these letters from Luna [Nozawa, who thought she was his daughter but wasn’t], and the first one he just set on fire. The second one, he was about to set on fire but rolled up in a ball and threw it out, which showed you a little bit of curiosity and less anger. We’re going to get into Bill’s character and how his childhood was very much like Luna’s and no one helped him, so he’s going to want to help Luna. Now we don’t know whether he’s being played or not — no one really plays Bill Spencer — but he’s going to have a little affinity for her and her story and what she’s had to endure. Luna’s reemergence on the canvas is really going to bring in the Nozawa family. Poppy [Nozawa, Romy Park] will be very involved, as will Li [Nozawa, Naomi Matsuda]. We will be seeing Ted King [Jack Finnegan] again. I’m looking forward to telling another chapter of the story with this family. They’re really a great addition to the show and there’s so much more to tell with them.”
Liam Spencer
“I’m at a point where I’m trying to come up with his next chapter. Scott [Clifton, Liam], we know, is a brilliant actor and in 2025, he’s going to have a front-burner story but one that’s completely different for him.”
Deacon Sharpe and Sheila Carter
“They have the best pizza in Los Angeles, and there’s a new story for Sheila [Kimberlin Brown] and Deacon [Sean Kanan] coming up that we’re writing right now. It’s going to be something completely different for them.”
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Luna' s return is ridiculous. Please write her off. So unbelievable. She admitted to killing 2 people and kidnapping Steffy. Not even on a soap should she be out of jail. I will take a break from this show. Horrible writing
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I agree!
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On a show where Sheila is running free, Bill and others? I've lost track of all the heinous Crap Bill did and never paid for
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After decades of watching I'm finally done...Ridge with the ugly name calling of (his step daughter)Hope along with the constant "Logans are trash" while Steffy kisses Liam behind Finn's back(and why hasn't Liam told on her yet) and Ridge falls immediately into bed with Taylor without even letting Brooke speak about being interim CEO....combined with the never ending Ridge/Taylor/ Brooke triangle that we are soooooooo tired of....add the damsel in distress stories of Electra/Will/Remy and Bill somehow miraculously getting murderer Luna out of jail...and last but not least the great characters and actors who just disappear with little or no explanation...Mr. Bell u are obviously an old fool if u think any of this is exciting rather than what it truly is...DEMEANING TO WOMEN....and BORING to ur audience....more room on my DVR....good riddance
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Hes got a crush on Brooke, so she will be fine
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Steffy did NOT kiss Liam behind Finn's back, he kissed her twice AGAINST HER WILL
How do people watch and still continue to get this wrong?? This right here is this show dumb's shit down
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Against her will? He kissed her for a while before she pulled away. She never told Finn about it either, unlike Finn running to Steffy right away to let her know Hope kissed him.
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It sounds very dull. What happened to fashion shows? Bring that back and add another fashion house to compete with. You had the best couple in the history of the show with Thomas and Hope and you blew it up. Why? And now Matthew Atkinson is gone. Another why? One thing I do like is having Brooke as the CEO. I would love to see her as a strong powerful woman in the workforce again.Please take a page from Y&R and keep the history there. I’m available for ideas. Please feel free to contact me! 😂
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The old fashion shows back when Sally Spectral was still there were the best!....and there were so many more characters and storylines as well
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Ridge & Broook! Get rid of Taylor! Sick of the back & forth relationships!
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Ridge really has no moral standards for himself, but very high standards for others, well, except Taylor. They are both tramps as far as I'm concerned. Bill is being played and I hope it backfires so fast our heads swim. Remy is as disordered as Luna and no one is safe while they're running loose.
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Get rid of the life long homewrecker brooke! Bell wont send his hf away tho. Its sick how these logans can but others cant
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Now now she didn’t wreck these home on her own . If those home were in good standing nothing or none would be able to wreck them.
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Agree and why did you get rid of RJ ...
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Why is Luna back?!! That is awful casting! Viewers couldn't stand that character or arc! I'm watching for a little while longer to see the Foresters get their company back & kick hopeless hope and backstabbing Carter to the curb and I'd love seeing handsome Ridge and pretty Taylor together again but then that's it for me. Writers is awful lately!!
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I don't know what show you watched, but the reception to Villianess Luna was very well received and the Luna/Steffy/Sinn story brought some of the best ratings of last year
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Pure delusion Mr.Bell, we are TIRED of the back and forth with Ridge, I cannot stand this character. He and his daughter are so self righteous and they have no cause to be. Give us something new and exciting. Get Brooke a new man, someone younger but established. Let Taylor keep the scraps so we don’t have to hear Steffy whine about her parents being together.
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I agree that a new man should be introduce for Brooke. I am sick and tired of the triangle. I wish they had leftvTaylor where ever she was. I will not watch the Ridge, Taylor Brooke drama. I will record the show and forward through all of those scenes. I am already forwarding through the Steffy winning about her mom and dad should be together.
I hope Steffy's plans with the perfume woman is discovered before any damage is done. I would like to see Carter make the changes. I would like it to be a big success and then he would voluntarily hand the company back to Eric. Eric is the only real Forrester on canvas. Ridge is adopted, therefore Steffy is not a Forrester. She is so full of herself.
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all sounds pretty boring as usual.
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omg put Carter in jail he is such a baby he steals the company because they weren’t ready for his ideas what world does he live in get him out of the company
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Acting like he has the right to the company. Throw them both in jail.
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All for a piece of
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Please stop with the triangle of Ridge, Brook, and Taylor, it’s been too long with this crap and it’s getting old…
Find Taylor a boyfriend or take her off the show, she’s a troublemaker, what woman in her right mind would put up with being 2nd…….Ridge always turns to Brook….Ridge and Taylor are not a good match, Taylor is like a giddy teenage girl…leave Ridge and Brook alonene
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Really. They are setting Steffie up for another win and no lessons learned. I'm shocked 😯
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Steffy needs to get off her high horse.
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Like how the bowling beautiful playing out between Brooke and Ridge it’s like it’s repeated after repeat one day day together the next day they over I wish that part stop in the bow and the beautiful. Let his ex-wife find somebody else to put in her life. this role is like repeat repeat
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I fast forward through Luna and Steffy scenes.
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I FF through Logan's and Carter, most pointless characters ever
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So true so true!
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Why is Brooke & Taylor Going Back & Forth with Ridge. Ridge is Loyal to No One Except Himself.
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WHAT? How could Luna get out! She killed 2 innocent persons--you writers are so wrong in thinking fans are going to be happy about this! She deserves to be in prison for life. Oh come on; how could Bill with all connections and money, have that killer free! This is just so so wrong!
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The Luna Bill latest is just too ridiculous. I'm getting to the point of switching off for good!!!
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I tape every day so I can fast forward thru RIDGE AND TAYLOR and anything with STEFFY.
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Love the Carter takeover let Eric eventually come on board. Brooke supporting Hope and Carter instead of grovelling after Ridge.Luna and Bill hideous
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About 15 minutes of Hollywood scenery, and commercials. Another 15 of repeat, repeat..... All they do in the office is ridiculous. On, and on about how each person is amazing, and a hard worker. What a joke, new writers needed.
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Like you did this has been gong on for 35 years! Enough already with Brooke. Ridge. And Tyler. Just leave ridge and Tyler together they deserve each other, bring someone in for Brooke or put her back with bill and let them be happy. I hate hate hate that story, I mean what does that day about Brooke and Tyler wanting a man that uses both of them like they are poop on his shoes going back and forth. Makes women look bad!!! Please get rid of that story!!!! Forever!!!
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Why didn’t you make Bill Luna Dad And Bill With Brook And The Logan’s take over the company And the Forrester launch a new company And Rich end up with Taylor
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I fast forward through the Ridge/Taylor and Steffy/Finn scenes. The dialogue and acting just make me want to puke. Have Luna end up being Finn's daughter (I mean there is Shiela DNA in there after all) and cause some more crazy turmoil in that marriage. So tired of p-whipped Finn not having any huevos to speak of or any thoughts of his own. Get Brooke back together with Bill and have them really take "Logan Creations" to the next level.
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Well you've just leaked the next 12 months so why now would we keep watching. A better storyline would be to show Carter had the right idea for moving forward but there you go again, putting the problem aka Steffy's character back upfront. It's boring. There's plenty of ways to put some freshness into a much loved soap that has become quite stale.
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Also why is a twice murder out of jail??? Bill is stupid!
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If only he knew how to actually write business storylines. They’re always terribly written, because they’re so unrealistic. He’s bad at it.
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B&B needs to make drastic changes. The writers seem to run out of words. Each scene is a repeat of the same script. I can't imagine how they plan to add new storylines in the future when they keep repeating the same one's over and over in a half hour show. Storylines are too long. Get on with it!!
Acting has gone down as well.
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Because they have to dumb stuff down' cause people DON'T PAY ATTENTION! I see it repeated on Twitter, and Soap Central and other places
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I think Bell has flat out run out of new or creative storylines this soap is a constant rehash of old stories and REALLY stupid plots now been watching over 3 decades the luna/bill thing did it too stupid for words done with this soap
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if Bill is taking back Luna(she should have stayed in jail while she had been smiling behind bars) that means alot going on for Bill with his son Will, Luna, and possibly Remy? Alot of tension at the Estate no one is sleeping! Luna better watchbout out behind her back may want to go back to jail! Good Story never a dull moment with Katey knowing about Bill and Luna!
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The dumb game with Brooke and Taylor. Ridge can't make up his mind. Have Brook be with Bill. Bill get Luna back to Jail. LUNA AND Sheila get away with their crimes. Luna story is really getting old. Her mama sleeping with all these guys. Now Finn is the dad. A horny teen at the time. Some good story lines.
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I think Bell better have his writers do a reality check on Corp Law and make it seem more Believable!! There is something they could have done so to say there was nothing was just plain wrong!! They could have Threaten to shut FC down which by Law they could have done screwing Carter and Dope! They could have said either it’s given back or Dhut down! Had they shut it down they could have sold everything off divided the Proceeds and restarted it up for a new Generation of Foresters with a better LLC! There are so many things they could have done better but this Storyline is just written completely wrong!
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Time to
Move on …. Boring !
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Taylor is an awful actress and the way she and Ridge get back together is so boring! Keep Brooke and Ridge together and take Taylor off the show or you are going to lose people watching this show! Taylor is such a weak character and never should be back with Ridge! Very weak story line!
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Bill and Luna , really? A successful businessman getting involved with Luna,not a very good storyline..really kind of sick and not very believable.
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tullas.
Ridge & Brooke needs to split up and find other partners. Luna should go back to jail. Liam & Ivy should be reunited. Will & Electra should have a nice love story. Remy should stay jail. Steffy Ridge & Eric will still try and get FC back to there control. Where is Jack he should be around.
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And you are so transparent Brad Bell!! The characters that are coming back you get them to do EXIT INTERVIEWS!! So we know that means they are coming back ie Sheila/Sugar Kimberlin Brown in 2024 and Finn in 2022! But the ones you REALLY get rid of they are shoved like dust under the carpet never to be seen again let alone mentioned that they have been shown the door! So unprofessional and insulting!!
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Luna is back but you get rid of one of the stars if not the no 1 star of the show! Matthew Attikson! Shame on you Brad Bell! And the secret shady way you do it all the time!! Is a disgrace and an insult to your viewers!! It wasn't bad enough to shoved Quinn aside then Krista Allen, then Wyatt (Darin Brooks) then bring him back for a whole TWO episodes??? What for????? Then quitely dismiss Matthew (Thomas) and RJ (Joshua). Crazy just Crazy to exit both of Ridge's sons!! I thought this show was about the Forresters!! Not the Logan's and everyone else! I'm all for mixing it up.. But a diabolical shambles of a decision to end Matthew Attikson at BB! I won't be watching anymore!
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I think Stephanie and Fin and Ridge and Taylor should havexa very longcrest or even becwritten out of the Bold and the beautiful they gave changed too much being nasty Stephanie a Ridge too
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What would they do that
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Why is Luna back! She deserves to stay behind bars. I'm also tired of the Logans. How dare Hope and Carter take over the company! I've watched B&B from the very beginning, but if they don't make some changes, I'll be finding something else to watch. Please don't drag the storyline out forever with the Forrest takeover. Give them their company back and sit Little Miss Goodie two shoes (Hope) and Carter down somewhere!
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FYI, Hope and Carter were tired of being bullied. But one would think they could have found a clever way of that being handled. Oops this soap is no longer clever.
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How was Carter bullied! Just because his ideas weren't put in to effect the minute he suggested them doesn't mean he was being bullied! They told him they weren't going 2 used right now but they would relook @ his ideas @ another time! It's their Company they can do or not do what ever they want with their own Company! Plus implementing all Carter's ideas all @ once could of alienate some of their already established long term customers as people don't like change no matter how innovative & creative the changes R! I.M.O. I think it was childish of Carter 2 get mad @ them 4 not using his ideas as they told him they would relook @ his ideas @ a later time & as they cared 4 Carter & they trusted & believed in him they would of of given his ideas a chance 2 B heard! Hope & Steffy has always had problems stemming from Ridges ALWAYS choosing Hope thoughts need wants over Steffy's just 2 please Brooke since "time began"! Because pleasing Hope would please Brooke! And Steffy was always promised it will b ur turn next time! No wonder she resents Hope & Brooke!
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The Logans need to come out on top for a change! I’m so tired of Steffy and The Forresters!
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At least she works unlike the logans
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The LOWgan's always come out on top, that's why they're so unliked
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Exactly!
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Why ? It’s not their company. If they aren’t happy there, they are free to find employment elsewhere.
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Brad is delusional if he thinks a 35 year old triangle is still viable. He's a lazy slug who doesn't want to write
SINN, Jack, Li, Poppy and Luna are the ONLY good things this show has going for it
Brad thinks Cope started out beautifully LMAO
So he has no story for Liam? That's basically what he said, so something that's never been done before, DEATH??? *crosses fingers*
Sheila and Deacon are pointless, he's a Sheila and Hope prop & nothing more. Brad ruined Sheila, kill her off let her go obsess over Lucyfer on Y&R
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