2022 ACM Awards: Get the Details on Fan-First Experiences & Entertainment
Get ready for a night honoring and showcasing the biggest names and emerging talent in country music with experiences that any fan will love.
Prime Video and Amazon are bringing immersive fan-first experiences and entertainment with Amazon Live, Amazon Music, Amazon Fashion, IMDb TV, and more for the 57th Academy of Country Music Awards on Monday, March 7. It begins with the one-hour official ACM Awards Red Carpet Show, hosted by Elaina Smith, Kristin Cavallari, Priscilla Block, and Zuri Hall, with a special performance from Kat & Alex — streaming on Prime Video at 7/6c. This party before the party will also give fans VIP access to all the excitement from the red carpet, including the night’s biggest fashion trends and a look behind the scenes.
The concert event will livestream globally without commercial interruption from Allegiant Stadium in Las Vegas. Plus, the full ceremony and special performances only rebroadcast will be available to stream on IMDb TV beginning Tuesday, March 8 at 8/7c.
“On behalf of Prime Video and Amazon, we are thrilled to share this entertaining and immersive country music experience with our customers around the world,” Jennifer Salke, head of Amazon Studios, said in a statement. “It highlights some of the most fan-centric offerings to honor the very best in country music—from a nonstop, commercial-free awards show streamed live globally for the first time ever, to an interactive red carpet preshow, exclusive Academy of Country Music merchandise, curated Amazon Music content, and more. With world-class musical performances and collaborations lined up for this year’s Academy of Country Music Awards, we’re excited to showcase the ability of Amazon to create 360-degree fan engagement that not only strengthens the connection between these artists and their fans, but redefines the live entertainment experience for viewers.”
Streaming from Amazon Live will be an interactive, shoppable version of Prime Video’s red carpet preshow (at 7/6c). Customers will be able to ask the hosts, artists, and celebrities questions via the chat feature. The preshow will remain shoppable after the livestream. Plus, ahead of the weekend, fans can gear up with merchandise from today’s biggest names in country, including Dolly Parton. You will also be able to catch country music’s hottest trends during Amazon Fashion’s red carpet livestream on TikTok, beginning at 6:30/5:30c. Viewers will be able to shop for fan gear printed and fulfilled by Merch by Amazon to celebrate country music legends, as well as Amazon Fashion curations, directly from the livestream.
Plus, the Amazon Original podcast Country Heat Weekly will offer a deep dive into the world of the ACM Awards on March 3 and 10. Podcast hosts Kelly Sutton and Amber Anderson will be reporting from Allegiant Stadium. They will host the first Amazon Music preshow event on Sunday, March 6 at 9/8c via the Amazon Music channel on Twitch. The hosts will then be live again, on March 7 at 7/6c, from the red carpet, with interviews with the artists.
57th Academy of Country Music Awards, Monday, March 7, Prime Video
