Super Bowl Greatest Commercials

Super Bowl Greatest Commercials - CBS

CBS

Paramount+

Special

2026

TV14

Special

Entertainment

Nate Burleson and Daniela Ruah curate their top 10 greatest Super Bowl commercials of all time as viewers vote on which commercial will be inducted into the Super Bowl Commercials Hall of Fame.

IMDb

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2025 Special

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Matt Roush

Matt Roush says...

To mark the annual retrospective special’s 25th anniversary, hosts Daniela Ruah (NCIS: Los Angeles) and the ubiquitous Nate Burleson (CBS Mornings, The NFL Today, Hollywood Squares) invite viewers — in Eastern and Central time zones — to vote for their favorite iconic Super Bowl commercials, choosing from a curated list of contemporary attention-getters and vintage classics. Fan-favorite ads for Doritos, E-Trade, FedEx, and Pepsi are in the mix, and whichever ad is chosen will enter the Super Bowl Commercials Hall of Fame alongside two of the all-time greats: 1979’s “Mean Joe Greene” commercial for Coca-Cola and Apple’s “1984” ad. Entertainment Tonight‘s Kevin Frazier provides context, with special guests including three-time Super Bowl champ Jerry Rice and Budweiser Clydesdale commercial actor Don Jeanes.

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