Hulu's 'Jawline' Takes a Deep Dive Into the Phenomenon of Internet Fame

Eric Andersson
Preview Photo courtesy of Hulu

Welcome to the strange world of internet fame in Hulu's Jawline, where practically anyone can become well-known for posting videos and selfies online.

The documentary takes a deep dive into that shallow phenomenon by following a few teens and young adults who hope to increase their number of followers on social media and build their "brands" too.

Among them: Austyn Tester (above), a Kingsport, Tennessee, teen from a lower-middle-class family desperate to bust out of his tiny town.

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But for him, it's not all about monetizing fame. Tester, who spreads a message of positivity and kindness in the videos he makes for fans, "does want to change the world," insists director Liza Mandelup.

"He's struggled a lot. A part of me thinks creating a positive world for himself on the internet was a way for him to escape his real life."

Jawline, Documentary Premiere, Friday, August 23, Hulu