‘Big Brother’ to Make Major Change to Live Feeds for Season 28

Brittany Sims July 6, 2026, 5:00 pm

BIG BROTHER Thursday September 25 on the CBS Television Network and streaming on Paramount+ (live and on-demand for Paramount+ with SHOWTIME subscribers, or on-demand for Paramount+ Essential subscribers the day after the episode airs)* Pictured: Julie Chen Moonves. Photo: Matthew Taplinger/CBS ©2025 CBS Broadcasting, Inc. All Rights Reserved. — Matthew Taplinger/CBS

Don’t get rid of your Paramount+ subscription just yet! Big Brother is taking fans back in time before streaming apps and will have more content and fan experiences on YouTube.

For Season 28, the cast will be announced on the video platform. The live feeds will also air there for a limited time. Here’s what we know.

The CBS reality show will kick off these two new fan experiences on July 7. Big Brother Broveal will have host Julie Chen Moones giving fans an inside look at this season’s Time Trip theme. After that, the new Houseguests will be introduced, according to a July 6 press release.

“For Season 28, we’re throwing out all of the rules of time and space and sending our houseguests on a journey unlike anything you’ve ever seen before,” Chen Moonves said in a promo video about the theme on July 2. “From prehistoric times to iconic decades and unforgettable moments from Big Brother history, this house is packed with surprises around every single corner.”

This inaugural event will kick off on July 7 at 12pm EST/9am PST on YouTube. The YouTube livestream waiting room is now open.

But that’s not all! This year, the live feeds go live on July 10 at 9pm EST/6pm PST, on YouTube after the premiere of Big Brother: Unlocked. They will also be available on Pluto and Paramount+ at the same time.

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All season, viewers can watch the game unfold live for a limited time on YouTube following each episode of Big Brother and Big Brother: Unlocked. It is not clear how long the feeds will be available on YouTube. But this does make it easier for fans who can’t sign up for Paramount+ or don’t have access to Pluto TV.

Paramount+ and Pluto subscribers will continue to have exclusive 24/7 access to the live feeds. This announcement comes after the show announced its “biggest season ever” with more programming hours and its 1,000th episode.

The premiere episode, as well as the Sunday, July 12 episode, will be 90 minutes each and then go back to the normal one-hour episodes for the rest of the season. However, Wednesday episodes, which typically feature the Power of Veto competition and ceremony, will be 90 minutes each week.

Big Brother: Unlocked, hosted by Taylor Hale, Derrick Levasseur, and Jerry O’Connell, airs on Fridays for one hour. Find out the schedule here.

What do you think about the live feeds being available on YouTube for a limited time? Let us know in the comments.

Big Brother, Season 28 premiere, Thursday, July 9, 8/7c, CBS