Study: TV networks are loading more ads to make up for declining viewership

Norman Weiss

Study: TV networks are loading more ads to make up for declining viewership
Among broadcast networks, Fox increased commercial time the most, by 12%.

Supergirl casts Mehcad Brooks as Jimmy Olsen
The True Blood and Desperate Housewives alum will play Supergirl Melissa Benoist’s love interest.

Jimmy Fallon’s Tonight Show in L.A. will feature Ellen DeGeneres and Johnny Carson’s bandleader
Doc Severinsen, who led Carson’s “Tonight Show” band for 25 years, will sit in with The Roots on Tuesday, when Ellen will also guest. The week of shows kicks off on Monday from Universal Studios Hollywood with Michael Keaton and Gwen Stefani.

Watch Letterman refer to James Corden as “the tubby kid” taking over The Late Late Show
"Did they give you this show?” David Letterman said to guest-host Regis Philbin. "I thought it was that chubby guy that got the show, from Great Britain, from England.”

Empire’s potential dilemma: How to balance the tawdry and the heavy?
"It will need a huge imagination to keep feeding both values,” says Jeff Jenson. "There’s an unfussy, almost deadpan reserve to Empire’s filmmaking that’s inversely proportional to its 'oh, snap!' spunk and kink; you get the sense the show would rather err on the side of classy than soap. Even the musical moments feel restrained: So far, they’re rigorously organic and contained within the story. They never blow up into pizzazzy set-pieces or take on subjective perspective.” PLUS: What Empire’s huge ratings mean for the TV business, what about an Empire tour?, check out Courtney Love on Empire set, meet the writer of most of Empire’s songs, costume designer reveals Cookie’s style secrets, and how Fox’s targeting of black viewers paid off.

Why are teenage girls so hated on critically acclaimed TV dramas?
From Paige on The Americans to Dana on Homeland to Grace on The Good Wife, it seems like teenage girls are intentionally made to be annoying.

Marshawn Lynch refuses to speak to the media, but he’ll gladly play a video game with Conan
The interview-averse Seattle Seahawks running back, who’s become the big storyline this Super Bowl week, joined New England Patriot Rob Gronkowski and Conan O’Brien for a “Clueless Gamer” segment. PLUS: Lynch gets Simpson-ized.

CBS orders a pilot based on Bradley Cooper’s film Limitless
Cooper will serve as an executive producer on the remake of the 2011 thriller.

Real World: Skeletons cast members are forced to watch a play-by-play of their fights
Instead of throwing a housemate out, The Real World these days subjects fighting housemates to a scolding.

Are there a bunch of slackers on the Workaholics set?
Blake Anderson, Anders Holm and Adam DeVine are slackers on-screen, but they’re all overachievers in real life.

The Walking Dead Walker Stalker Con typically attracts a 55% female crowd
Why? “I think the male characters are strong sex symbols,” Walker Stalker Con co-creator James Frazier, who’s put up the “Walking Dead” conventions in Atlanta, Boston, San Francisco and Chicago.

NBC sold all its Super Bowl ad spots just in time
The Peacock had been asking for $4.5 million per 30-second spot.

Battlestar Galactica’s Michael Hogan is headed to Fargo
He’ll play a wheelchair-bound crime kingpin on the FX series’ 2nd season.

MythBusters to take on classic video game Doom
Saturday’s episode will try to answer the question: "Is it really possible for someone to carry all those health packs, guns, and even a chainsaw?”

Santa Fe spent $50,000 to lure The Bachelor, yet the show's new promo doesn’t really showcase the city
Even though the promo for next week’s episode shows Chris Soules and his bachelorettes saying “We love Santa Fe!,” what is actually shown in the promo are other parts of New Mexico — not Santa Fe.

The Americans is coming out with a lingerie line
The show’s costume designer, Jenny Gering, is teaming up with lingerie brand Cosabella on a lingerie line inspired by the FX series. We (FX and I) were trying to figure out a partnership that would highlight just sort of the mystery and the whole espionage aspect perhaps of what we do on the show,” says Gering.

80-year-old Brady Bunch mom Florence Henderson: "I actually have a friend with benefits”
Henderson tells Closer Weekly: “It’s foolish to think that older people don’t enjoy sex. It’s a big myth.

Spike TV will help families in financial crisis with Family Takeover
Each week, Fortune 500 strategist Victor Antonio will help out a different family in financial hardship.

Parks and Rec has been having a stellar final season
The NBC comedy has been maintaining a high level of excellence this season by running through its greatest hits. PLUS: How realistic is Parks and Rec’s Facebook of the future?, Jerry speaks!, and what about an April-Andy spin-off?

What makes Suits such a guilty pleasure?
The USA series, resuming its 4th season tonight, is less morbid than Mad Men and less emotionally involving than The Good Wife. PLUS: Patrick J. Adams’ Suits photography put on display, and Gina Torres’ Jessica Pearson is the secret to Suits’ success.

Former Love & Hip Hop Atlanta star Benzino arrested at Atlanta airport
The rapper allegedly tried to bring a loaded gun through the TSA security checkpoint.

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