TLC Abandoning its 'Freak Show' Image in Favor of Programs with Heart

Norman Weiss

TLC abandoning its "freak show" image in favor of programs with heart
"It's kind of a relief to go back to something with a sense of purpose," says Discovery exec Marjorie Kaplan, who actually used the phrase "freak show" to describe TLC's old programming. "The further the brand went from being The Learning Channel, the harder it got for people to see the purpose."

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