Sydney Sweeney Slammed for ‘Inappropriate,’ ‘Disgusting’ Novig Ad
What To Know
- Sydney Sweeney is facing backlash for appearing nude in a new Novig sports betting ad.
- Social media users criticized the commercial for being regressive for women.
- Sweeney defended the campaign as focusing on sports with confidence and humor.
A year after her American Eagle ad campaign landed her in hot water, Sydney Sweeney is once again courting controversy with a new ad. This time, she’s promoting the sports prediction market Novig in a commercial viewers call “disgusting” and “inappropriate.”
In the minute-long spot — which Novig posted to YouTube and social media channels earlier this week — the Euphoria star poses nude and uses sports equipment to cover portions of her body as she emphasizes that Novig is a betting platform for sports and nothing else.
“Novig is just sports. So they wanted to show? Just sports,” she says in the ad. “No betting on wars or deaths and no politics. Just you, your takes, and sports.”
And in Instagram comments, viewers were calling foul.
“By far the worst commercial I have ever seen,” one person wrote.
“Why is no one understanding how disgusting this is…” said another.
Novig/YouTube
One Instagram commenter said the commercial is “setting women back 100 years,” and another called it “one step up for Sydney Sweeney [and] ten steps down for women.”
Someone else commented, “This is not it, Sydney. The women do not stand with you.”
Meanwhile, in a comment liked over 20,000 times, one user wrote, “Love how @instagram allows for stuff like this, but the moment I post something in a bikini, the post is removed.”
Other social media users called the ad “pathetic,” “sad,” “inappropriate,” and said it is “exactly why women in sports aren’t taken seriously,” according to The Hollywood Reporter.
Sweeney seems to be a fan of the campaign, though. “The concept is simple: cut through the noise and put the focus entirely on sports,” she said in a statement, THR reports. “The campaign brings that idea to life with confidence, humor and a playful edge.”
The Novig ad backlash comes a year after Sweeney made national news with her American Eagle ads, which riffed on “genes” and “jeans” being homophones and stoked accusations of white supremacy.
Conversation117 Comments
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D
“put the focus entirely on sports” - somehow I’m not sure that’s what’s happening in this commercial. The focus seems to be to be, elsewhere.
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D
Great commercial! She’s smart, talented and drop dead beautiful. Stop being so jealous! Nobody is being “set-back”.
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Y
Hope you have a daughter and she does the same
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M
Jealous? Or ugly?
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A
I would advise her to invest her money well and get to the position to call out any of the pervs who try to abuse or manipulate her. Exploiting the weakness of men can be very profitable. Ask any super model. Sydney is worth like 40 million right?
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D
Since when did this become disgusting to people? The celebs on the red carpet show wayyyy more flesh than this in their naked dresses. Sports Illustrated shows almost naked all the time, and how about those half time shows? Not to mention some of the cheerleading teams.
"Set women back," you say?
No no, this is what liberated woman fight for, and call progress.
As for me, I think it's all disgusting!
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M
Absolutely! This is ridiculous!
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B
The young people today are not OK.
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S
has an opinion you don't agree with, instead of arguing against it, you divert attention to a personal attack. That's called ad hominem, everyone knows its toxic. You're only human, after all.
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L
We are all talking about this, and it is getting numerous clicks, so from a marketing standpoint, it is an effective ad.
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D
Advertisers have been ripping people off with that line for decades. No such thing as bad publicity? Tell it to Bud Light.
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E
Why do some consider this disgusting? It must be those that don’t stand up for women and can’t define what a woman is???
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C
Sit down Ed, let the adults handle this one.....at least the women "stand with women" What a joke.
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J
Message
But somehow we’re supposed to just turn the other cheek when it comes to biological males competing in women’s athletics, like there’s nothing worth questioning there. To me, that’s the real issue we should be debating......especially if we’re serious about preserving women’s rights and protecting women’s sports.
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B
Oh, we've all seen what "women standing for women" means over the past week or so. Looks like a lot of support for child murder.....
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J
Yeah, sure, great commercial. I'm sure you'll be thrilled that your daughter wants to do a commercial just like it.
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A
Yes. Why not. She has exploited male weakness to the tune of 40 million net worth so…. What happened to my body my choice? Do you know her story?
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S
a sane individual spotted 🙂
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T
I bet 99% of the people who said they didn't like it or found disgusting were liberal white women....Jealousy runs rampant in that community (hahahaha)!! I for one, loved the commercial. She's beautiful, talented and marketable!!
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R
Nah. Liberals love her and all FREE women, it's the "conservatives" that are offended by capable, independent women making their own decisions. That is without the approval of those with different opinions, who for some reason feel it is necessary to express their judgements as righteousness.
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A
I am a conservative white woman and applaud her exploiting the weakness of all men to the tune of 40 million net worth!
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H
Conservative white women who likes Sydney Sweeney and I even disagree with this AD.
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M
Her detractors would rather argue about politics and call the other party some really bad names. Most guys would rather watch her.
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S
Great add, beautiful woman using all her assets to keep moving ahead. Those complaining need to leave the cats at home for a while and go out and enjoy life, it’s really nice out here!!!!
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Y
hope you have a daughter
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M
SS is a grown adult woman....didn't you notice?
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A
People who don’t understand that Sydney has power. She can lead men around by their…they are that weak. I was military for over 23 years fighting stereotypes and doing my job very well. I love that she is making money hand over fist exploiting the weakness of men…lol! This is not the 40’s anymore.
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A
With that comment...Your name describes you perfectly.
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M
what does having a daughter have to do with an actress in an ad? Please do tell. i assume you only allow your grown daughter to watch disney
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M
You can't even spell "ad". Boy Bye LOLLLLLLLLLLLL
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A
Yet you knew what that person meant...enough to comment. LOL
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C
Sorry, i disagree. It is a step down for women. Why? She is making herself a sex object. We women need to be more than that.
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J
Why is it a step down for all women? Tens of thousands of 18-30yr old women are on Only Fans selling their souls for the all mighty dollar AND nobody says a word about that, but Sydney Sweeney is the 1 setting woman back, hahaha what a joke!
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M
The celebs are the worse.... get on to them!
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M
Exactly, why not use a man?
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S
We do. Have you seen Old Spice, are you for real? These types of ads are used for both genders.
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A
Because you said so? I was a strong military woman for over two decades. I applaud her exploiting the weakness of men to the tune of 40 million net worth. This is not the old days. She is not Tina Turner back in the 60’s under the thumb of “her man”. Have you ever seen an interview or podcast with her? How much of her acting have you watched?
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A
You should write letters to all the women of Hollywood...they should be more than that...who came up with the saying "sex sells" and the "casting couch".
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H
What is a sex object?
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T
Jealousy much? She is hot and I saw nothing that I have not seen paraded on the Red-Carpet awards shows! If you got it flaunt it!
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L
I suppose the people who don’t like this also have a problem with the professional cheerleaders and their dance routines. So what? Work it, Sydney, while you’re young and beautiful. The ones complaining never had much going for them.
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T
No, I didnt pose nude for money and this woman, well let's say thats all she has going for her....
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M
Lies - so many beautiful women would not stoop to this level.
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A
Really? Have you seen the trash that comes out of Hollywood under the guise of "art"?
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S
It’s so pathetic that “little minds” find ways to pick apart a successful young woman. Trust me - if I could pull off what she does and post up $50M of net worth at 29 years of age, I’d be laughing and high fiving all the way to the bank. Go shame someone that is doing actual harm!
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C
I don't think the outrage is over Sydney. It's about what the ad says about women in sports. It would kind of be like showing a hot naked guy on an app for parents and saying this is what parenting looks like. It suggests that mom's are the key demographic.
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H
Luv it
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S
She is the most beautiful woman alive
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T
Wow, your concept of beauty....😝
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I
Thank you! Wouldn’t have known about this without you! Now to go bet on some sports….
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S
Leave Sidney Sweeney alone. SHE KNOWS WHAT MEN LIKE. I have no idea what Novig is, but I'll remember the name.
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C
It's not really that hard to figure out what men like.
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W
Drop dead gorgeous??hmmm. If you say so. Beauty is in the eye of the beholder as they say. She’s fit. I’ll give her that. The ad is inappropriate at best. Why was it necessary to be naked with her
legs spread for an advertisement. It comes across as desperate.
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D
Oh yea, she’s real desperate, hahahaha
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A
40 million net worth desperate.
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B
she is just above average looking, great actor, terrific at picking great ads to market a brand.
why hate her or companies that hire her? let it go ! get on with life!!! hahaha
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L
It was so good I watched it five times. What ever they’re selling I’m buying 🤩
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H
The talibans who attacked Sydney because the harmless Jeans-ads are here and attac her again because she is just a woman. People who use words like disgusting to desrcibe skimpy clothing are misogynists of the worst kind
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Y
Those hating on her would probably cheer this commercial if a trans was in her place. Beautiful women (real women) are such a threat to the haters.
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M
Leave her alone....to each his/her own! Smh
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S
I think the ad was fantastic. The non-creative person is jealous of the creativity and development of such an ad.
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B
I think people are taking themselves way to serious. It's an add people. She is gorgeous and the ad has certainly gotten my attention. Everyone wants to be a critic. This ad is certainly not going to affect women from moving forward. How many of you turned away while watching the commercial. EXACTLY. Live and let live. Get a life.
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C
I guess it's what it says about women in sports. So women bet on sports, have takes in sports? Are they relevant? What do women in sports look like? This ad says no.
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T
Ripping off the Israeli National Anthem at the very end....
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G
She's hot!
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D
Sweeney is awesome.
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M
I would imagine the company has a marketing team and this is their idea not hers LOL This literally didnt offend me in the least as a woman, what exactly are people upset about?? Truly take it up with the company I don't see one mention of them in here by those that are "disgusted". You all deserve a big eye roll. Make sure to never educate your own children about confidence, thats the vibe Im getting from y'all
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R
Lot of jealousy out there
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S
Everyone knows "sex" sells. Marketing wins every time. Until mass society changes.
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A
Would the degree of disdain change a bit if they used an unknown model? Sydney Sweeny seems to get a lot more negative attention. I thought it was funny and from the reverse perspective, I wouldn't be too offended if I was watching David Gandry instead.
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W
Sean Duffy has probably watched this many times.
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C
She's so Penthouse.
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G
Really folks, you have girls and women walking around on the beach with their buttocks totally bared. That is considered great, woman not being ashamed to show their bodies. What is a bare butt suggesting?
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O
It is what it is, no worse than thousands of women selling thier naked pictures, and videos on many different sites that any age can look at and they make millions doing it everyday. So tell me who is degrading women and society more. Another question too all of you, is that by chance your 18 year old daughter or granddaughter, wife, girlfriend, or younger selling thier skin online. You had better look twice because you may be surprised.
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M
Sweeney is making money, would l have done it NO! But this is still America and haters are still going to hate
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D
There is a new push now by the GOP to repeal the 19th amendment.
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C
Just NO!
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M
Sad day for women because of this "trick".
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U
Sex sells. Though it is hilarious that the ad is trying to say just sports when the ad is only going to be remembered for the sexualization of Sydney.
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I
I don't like basketball. But now I love it!!!
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M
Nothing wrong that I’m going out to get some fishing gear!
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B
I think there is some jealousy going on. Other celebrities show much more while walking the red carpet or in their music videos. And let's not mention the vulgarity at the Super Bowl halftime!
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L
Who said that was any better. It’s all a bit trashy, dare say.
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A
Because the prudes like you say so? What happened to my body my choice? There is no doubt that she is in fact a real woman.
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J
Sydney, you are a real woman and show it. Best commercial combining the beauty of real women and sports. Love it.
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D
Odd people seem to think she controls the content of these.
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M
Luv it…. Show it if you got it!!
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G
Just like the Worst Lady did, about 30 years ago.
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B
Michael Obama?
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T
I guess all the fat women are upset about it. Women have been doing ads like this for 50 years
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M
In Playboy
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N
Keep up the good work 💯
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1
Laughable, embarrassing and sad
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A
Laughing all the way to the bank. She has a 40 million net worth.
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B
Jealous your body won't be looked at?
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G
The viewers calling Sweeney's commercial "disgusting and inappropriate," are a bunch of whiners that need to get...
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M
I think the ad is simple and to the point. The haters seem to be women. Jealous women. I see nothing wrong with Sidney’s decision to stand behind her work.
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N
She didn't stand behind much
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S
I can’t remember the last time an ad like that kept my attention, excellent job, Madison Avenue
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G
What’s the big deal???? She’s hot to look at and it isn’t any different than any other woman who shows off her body for what ever reason,,,, if you don’t like it don’t watch, not sure it has anything to do with anyone who would use the site anyway
Values in the USA are a mess. We need to improve, use common sense not think of our needs and wants over those that might be negatively affected by our actions.
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S
I love the way she stirs the pot. Alot like our POTUS.
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G
And 30 years ago the president's wife would have made this ad.
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P
I’ve seen a lot worse with no one complaining? They are jealous of her that’s all pro American, pro Trump, and a smart and pretty real biological white woman.
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L
And if a liberal woman did the ad the left would be praising her for being her own woman.
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L
The legs spread apart was a bit much.
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O
Upset nobody wants to spread yours??
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M
The response of a teenage boy - SMDH
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I
This must be a liberal woke who wrote this article. This is America healing! She is what a true AMERICAN Women should be.
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L
This is the worst commercial ever! So sad that Sydney would even consider it. It must be all about the money. So sad.
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J
And you would vote for Trump, just to get the money. So sadAnd you would vote for Trump, just to get the money. So sad?
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A
You are only young and beautiful for a brief time. She came from nothing and is now worth 40 million before 30. What happened to my body my choice. She shows her power to manipulate the weakness of men. This commercial would not be made if men were not so easily led by their……,
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S
great commercial! I bet the people complaining voted for Trump! lmao!!
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T
I bet the people who were complaining were Liberal White women
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D
They must all be karen liberal leftist.
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L
Why is it so impossible to go one day while commenting on some topic, and always somebody brings up Trump? Why? Trump has nothing to do with this discussion, absolutely nothing. Day after day it’s the same thing. I can’t stand Trump, but it even bugs the heck out of me that you can’t ever get through any discussion without his name getting thrown in. Sheesh!🙄
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J
I think you have things backward, "soldier."
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A
No I thought the commercial was great. Try again.
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