‘Today,’ ‘GMA’ & ‘CBS Mornings’ Ratings Revealed: Who’s on Top & Who’s Lagging Behind?

Michael Strahan, Savannah Guthrie, and Gayle King
GMA YouTube; Today YouTube; CBS Mornings YouTube

The latest morning show ratings are in and ABC News’ Good Morning America leads the pack in total viewers, but NBC News’ Today is the only program to post week-to-week gains.

According to AdWeek, citing live-plus-same-day data from Nielsen, Good Morning America averaged 2.598 million total viewers and 446,000 viewers in the key Adults 25-54 demo for the week of July 14. This was flat with the previous week in both total viewers and the demo. However, the show was down -1% in total viewers and -7% in the demo compared to the same week last year.

Today finished in second place in total viewers with an average of 2.418 million, up 3% compared to the previous week. The show was also up a significant 10% in the demo compared to the week prior, with an average of 529,000 viewers in the A25-54 category. In comparison to the same week in 2024, Today was down -2% in both total viewers and the demo.

CBS Mornings placed third for the week with an average of 1.829 million total viewers and 259,000 viewers in the key demo. This was flat in total viewers compared to the week prior and down -4% in the demo. The show was also down -5% in total viewers compared to the same week last year and a massive -30% decrease in the demo.

GMA is currently hosted by Robin Roberts, George Stephanopoulos, Michael Strahan, and Ginger Zee, with Lara Spencer as contributor. Meanwhile, Today is helmed by Savannah Guthrie, Craig Melvin (who replaced Hoda Kotb back in January), Al Roker, Carson Daly, Jenna Bush Hager, Dylan Dreyer, and Sheinelle Jones.

CBS Mornings is hosted by Gayle King, Nate Burleson, and Tony Dokoupil, with Vladimir Duthiers and Adriana Diaz serving as fill-ins.

Good Morning America, Weekdays, 7am/6c, ABC

Today, Weekdays, 7am/6c, NBC

CBS Mornings, Weekdays, 7am/6c, CBS




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  1. M

    Melody Cooper

    CBS has lost it cultural connection as it attempts to placate the current administration. If they were allowed to get back to where they were two years they would be more competitive. I’m a faithful viewer and I’m struggling to watch as much as I once did because of the cosmic shift. Great example of if it’s not broke, break it.

    40 6

  2. P

    PurpleButterfly

    CBS needs let Gail King GO! She is so fake. She is compromised by her personal associations.

    41 8

    1. O

      OliveBox

      Gail looks tired and old. It’s time to go!

      6 3

      1. C

        CyanPopcorn

        I'm old and tired, but I agree! I have no more patience with Gayle, especially since the "space trip" and Bezo's trash wedding.

        2 1

      2. O

        OrangeMagnet

        And them wigs just ain't wigging

        1 1

      3. O

        OrangeMagnet

        She is tired and old,.lol

        1 1

    2. L

      Lynn

      I so agree and old

      3 1

  3. O

    OrangePumpkin

    NBC loses me at 10 unless Willie is on. Sorry but Jenna is childish with her mis-pronunciation of words like Dolly “Pardon’s “ name and the ending “bye-eeee”. Format seems “frenzied” also - too much & to o rushed imo…

    24 2

    1. C

      CyanBucket

      Jenna is fresh, authentic and genuinely sweet; which I love. She’s a breath of fresh air in a time slot that definitely needs an authentic personality. She’s unafraid of being herself in a sea of scripted personalities on the other networks. She adds joy, humor and light to the morning slot and allows guests to be themselves as well. If being a bright light filled with happiness is not what you’re looking for tune into the View. Their vitriol and the negativity they spew every single day isn’t what I call entertainment. I’ll take sweet, kind Jenna and her delightful spirit over negativity and complaining, every single day! ❤️ Byeeee!

      3 9

  4. O

    OliveBoomerang

    Well if Gail and Nate could come to work, but we understand if someone ask them a question about their job, they need to take time off. They had to film a segment they need a week off. CBS mornings is a joke .

    26 5

    1. P

      PurpleChilli

      I truly have no idea what you are saying.

      1

    2. P

      PurpleMustache

      I am fed up with CBS and I don't do ABC mornings

      2

    3. O

      OrangeMagnet

      Nate brings absolutely nothing to the table both literally and figuratively. He uses the show for his own personal fashion show. He's a big joke

      1 4

    4. O

      OrangeMagnet

      Gayle is the reason the show is constantly mired in third place. She brings her nasty racist opinionated attitude to every story. She needs to go over to BET where she's better suited And don't even get me started on all those ill fitting wigs

      3 2

  5. O

    OrangeFries

    CBS MORNINGS rates 3rd in viewers because it is CBS! People are angry how CBS cuts programs citing money issues! Good programs are being cut because CBS wants more money!

    22 3

  6. C

    CyanWeights

    CBS morning is extremely biased. I want to hear the news, not your biased opinion or thoughts on it. If I want the real news I turn on any station but them.

    25 8

    1. O

      OrangeMagnet

      Gayle is the one who keeps that show in third place. If and until they get rid of her nothing will change She couldn't wait to get rid of Norah and John Dickerson. I don't like that big loud mouth Vlad Duthiers either. So unprofessional

      1 2

  7. R

    RedQuill

    All are boring 😴

    15 3

  8. G

    GoldRing

    CBS could hire Stephen Colbert for their Morning show and be #1 in the ratings…Oh wait, he was #1 in the Late Night slot so… Ratings and integrity dont seem to be the issue.

    15 4

  9. G

    GoldBattery

    It's the Oprah Winfrey show.shes just behind the scenes.

    17 8

    1. O

      OliveBox

      Is that why it’s so boring.

      2

  10. R

    RedWrench

    I really dislike Gayle. Her favorite word is “I”. And yes, we all know Oprah is your bestie.

    9 2

  11. O

    OliveRadio

    Agreed. ABC is by far the best.

    NBC is okay.

    CBA has lost all credibility with me once Gail King was hired. CBS this morning needs to be gone and bring Stephen Colbert back.

    11 5

    1. O

      OrangeMagnet

      King needs a job at BET reading the teleprompter. That's about all she's good for and that's her demographic

      2

  12. L

    Lynn

    Gayle is too much - very similar to her girl friend - she tiresome - go away Gayle

    7 1

  13. P

    PurpleMustache

    I watch them all, but CBS Mornings is lacking because it does not have an upbeat theme song when it comes on, & CBS goes to commercial like 4 minutes after it comes on, I'm like, give me the news please & less commercial time, dats why I prefer Good Morning America as it comes on, I luv their theme song & they bring da news. I hope CBS sees this and make changes , so they can be # 1

    9 3

    1. O

      OrangeMagnet

      CBS Mornings goes to its first commercial at 7:17

  14. R

    RedQuill

    They are all boring

    7 2

  15. C

    CyanStrawberry

    I was a long time NBC fan, but I switched to ABC because I don't like Jenna Bush.

    3

  16. O

    OrangeWeights

    All of them on all 3 stations are a bunch of phonies ! But Savannah is the biggest one of all !!

    6 3

  17. B

    BlueRadio

    I’m surprised that overall corporate media hasn’t lost viewers since the election. I know my friends and I have switched over to independent media with former CBS and Washington Post contributors on Substack as well as Michael Poppok and Midas Touch Network on YouTube. Independent media is where you find out the truth instead of learning what the biased legacy media wants you to know. Katie Couric also has a wonderful show on Substack.

    3 1

  18. W

    wildanne

    Why no mention of the Fox Network shows?

    1

  19. G

    Gloria Y Eley

    CBS should kept Equilizer and Swap on for fall 2025 prime time. But, on the daytime lineup, "Beyond the Gates" is an excellent daytime soap opera. The acting, writers, and cast presents a well polish daytime soap opera. I also like the clothes the actors wear. Thank you, Gloria Eley

    1

  20. G

    GreenHat

    Gail king is only on that show because Oprah got her the job. She has no sense of being a new newscaster at all. She’s so boring to listen to. I hope that show goes off the air. Or let me know when she leaves so I can start watching it.

    2 1

  21. P

    PurpleHammer

    I love CBS Mornings.like all three hosts.

    Like that they give more news information than other two.Like David Begnaud and his Beg knows stories. Like Anthony Mason stories also.

    2 1

  22. G

    GreenTurtle

    Get rid of “part time” Nate with talent and experience like Jericka Duncan. He was a big mistake.

    1. O

      OrangeMagnet

      Nate brings absolutely nothing to the table. He uses the show for his own personal fashion show. He needs to stick to hosting game shows...that's all he's good for

      1

  23. J

    JSheehan

    I think it smells fishy to me. I have ever liked Guthrie since her mean , unprofessional interview with Trump so I stopped watching. I pray her mother is safe but how can she sit. On tv smiling

    And joking when her mother could very well be dead.

    1

  24. O

    OrangeCherries

    NBC except Jenna.

    1

  25. G

    GreenCoffee

    I watch CBS Mornings & I love it! No “fake” news. Tony, Gayle & Nate do a fantastic job!!

    10 11

    1. O

      OrangeMagnet

      You need new eyeglasses

      2