MSNBC Ratings Without Rachel Maddow: How’s the Network Doing?
The cable news ratings are in for last Friday (May 9), including Jen Psaki‘s final rating for her first week in the 9 pm slot with her new show, The Briefing, which replaced The Rachel Maddow Show.
According to AdWeek, citing Nielsen numbers, Psaki brought in 1.074 million total viewers for MSNBC at 9 pm on Friday, with 66,000 in the key 25-54 demo. This was down slightly from her Thursday (May 8) numbers, which stood at 1.105 million total viewers and 98,000 in the key demo.
Psaki, who previously served as former President Joe Biden’s White House press secretary, took over the Tuesday to Friday 9 pm slot from Rachel Maddow, had been hosting five nights a week for the first 100 days of President Donald Trump’s second term in the White House. Maddow has now scaled back to Monday nights only.
Elsewhere on MSNBC, Chris Hayes brought in 932,000 total viewers on Friday at 8 pm, with 87,000 in the key demo. Meanwhile, The Last Word with Lawrence O’Donnell at 10 pm amassed 898,000 total viewers and 56,000 in the key demo, while Stephanie Ruhle at 11 pm was watched by 635,000 total viewers and 43,000 in the key demo.
MSNBC’s primetime schedule finished third behind Fox News and CNN in the key demo. The top draw for Fox News in primetime was Gutfeld! at 10 pm with 2.628 million total viewers and 224,000 in the key demo, while CNN’s biggest winner was Anderson Cooper at 8 pm with 497,000 total viewers and 92,000 in the key demo.
However, the big winner for MSNBC was Nicolle Wallace, who hosts the 4 to 6 pm show Deadline: White House. On Friday, Wallace brought in 1.061 million total viewers at the 4 pm hour and 123,000 in the key demo, and 1.084 million total viewers at the 5 pm hour and 132,000 in the key demo.
Wallace’s show almost doubled the competition on CNN in total viewers while also finishing higher in the key demo across both the 4 pm and 5 pm hours. However, both MSNBC and CNN trailed behind Fox News’ The Will Cain Show at 4 pm and The Five at 5 pm.
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Psaki's show was outperformed in the demographic by reruns of 'Seinfeld,' 'Friends,' 'Bob's Burgers,' 'The King of Queens,' and even Nickelodeon's 'Paw Patrol.'
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Miguel, Psaki may have been outperformed by other shows with a different demographic, but definitely not the same demographic! Demographic describes a group of people of similar AGE and/or SEX that are ALL attracted to a similar type of entertainment, show, movie, sport, cartoons, products they buy. So, for ratings purposes, to get accurate ratings, they compare similar program types. Jen Psaki can only be compared to other similar newscasters, in the same time slot, who would attract a similar type viewer, who was interested in watching POLITICAL news. So, for statical purposes, to see which news channel, or TV HOST, is winning the slot, or hour, Psaki would only be compared with other political news channel hosts on channels like Newsmax, Fox, etc., but not children watching cartoons, or men watching a football game. This is because it's in part about advertising dollars, and/or trying to sway political opinions to the right or to the left. Also, the people watching political news on either channel, would most likely be of similar AGE, and probably looking to buy similar products that they see during the commercials.
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You are correct. Thats how it works. According to this site Harris Faulkner has a much higher rating than Psaki.
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All the down votes my comments are getting means President Trump is doing Great !! 😀
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So Lib Dem Congress People think they have a Legal Right to block the Entrance and Egress to a ICE Detention Center. AND a Legal Right to charge into the facility without permission. AND push and shove ICE Officers !! Nope !! Congress People or not they do Not have the right to enter that facility without proper permission. And they certainly don’t have a right to Assault ICE officials !! Arrested, Jailed, and Impeached would be a good remedy. If They can ( and Did) impeach President Trump twice over a bunch of kangaroo legalize, meaning Only because they held the majority in the House at that time. Then They should be impeached for these far more serious Crimes !! To borrow from Lib Dems NO ONE is above the law !!
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Mad-dog Neocon Maddow peddled phony warmongering Russiagate conspiracy propaganda nonsense nonstop for years. Rachel Maddow tried to start WW3 with Russia by incessant nonstop lies, trying to cast suspicion on Russia for every calamity that befell America, including saying Putin is sabotaging our electric power grid. The less hours Maddow is on the air the safer the world 🌎 will be
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President Trump is making Both financial on behalf of the U.S. and peace inroads in the Mid East that Biden could only dream of. And I remember how the Lib Dems kept taunting about President Trump having his finger on the nuclear weapons button. Well they should’ve been worried about the Senile Old Hawk Biden !! President Trump has been by and large the Dove. Just recently helping to bring peace between India and Pakistan. Course it doesn’t matter to Lib Dems, he’ll Never get any credit. But that’s OK while they are out protesting ICE detention centers. President Trump and the GOP Congress are working hard for America. And it will show Again in the midterm elections.
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Slightly?...a third of her audience?
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Look at the most recent ratings from this week. MSNBC is 3rd in 90% of the offerings. NBC can't get rid of them soon enough. OUCH!!!!! Hahahahahaha
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To Whom It May Concern, I am writing to confidentially raise urgent concerns about unethical business practices and compromised data integrity at Nielsen Media Research. Clients of Nielsen, industries and companies that depend on it's data, and the U.S. government need to know that the data Nielsen produces may no longer meet the rigorous standards you expect. Outputs are increasingly generated through automated processes with minimal oversight or subject-matter expertise, rather than the proven methodologies that once defined Nielsen’s reputation. As an employee, I have witnessed firsthand a troubling pattern of inaccuracies and misrepresentations in Nielsen’s data. While the company continues to market itself as a leader in data integrity, recent leadership decisions have severely undermined this claim. Cost-cutting and expediency have been prioritized over accuracy and transparency, resulting in a significant decline in the reliability of the data delivered to clients. What is most concerning, however, is the current leadership’s ongoing dismantling of what was once a respected, 100-year-old American institution. In a relentless pursuit of short-term savings, Nielsen has laid off thousands of experienced, dedicated U.S.-based workers—many with decades of institutional knowledge. Their positions are not being replaced in the United States, but are instead being offshored en masse to Mexico, Poland, and India. This mass exodus of talent has led to a staggering loss of expert
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There have been way too many changes to MSNBC news shows. People like to be able to tune into their tried and trusted News with the people they have been watching for ages. Newscasters are like doctors in that they are the trusted presenters. Now we have groups and fill ins on a constant basis. I would suggest that you go back to the tried and trusted. BTW....I believe in Jen Psaki. Keep her going and she will be one of the trusted. She is much like Rachel Maddow and will succeed given the time to establish herself. It is always difficult to replace a tried and trusted person like Rachel Maddow.
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You obviously fail to understand demographics.
Please sit down.
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So, you've ignored all input over at least the last 6 years?
Russia WAS interfering, and the lineup of Russian and Oligarch plants have been, for the most part, exposed!
Rachel Maddow exposed Much, and showed just how Leaky the Trump boat really is!
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