2016 Super Bowl Ads By the Numbers

Emily Aslanian

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Forget football! Some of the most memorable parts of the big game (Sunday, February 7, 6/5c, CBS) are the ads. Here's a by-the-numbers look at commercials then and now:


Cost of a 30-second commercial in 1967.

$5 Million

Cost of a 30-second commercial in 2016.

$12.4 Million

Price tag of the most expensive ad ever: The 2011 Chrysler 200’s spot featuring Eminem. At two minutes, it’s also the longest Super Bowl commercial.


Number of brands that have announced they’ve purchased commercials this year.


Programs CBS is airing about this year’s commercials before the big event: Super Bowl’s Greatest Commercials 2016 (8/7c, Tuesday, Feb. 2) and Super Bowl’s Greatest Commercial All-Star Countdown (8/7c, Saturday, Feb. 6).


Number of commercials bought by Hyundai, and the number of directors hired for the commercials.


Number of years Doritos held their “Crash the Super Bowl” contest, inviting fans to submit ads for a $1 million prize. This is the contest’s final year.


Number of years GoDaddy aired scandalous spots before opting out of the 2016 game.


The ad price increase since Super Bowl 2015 on NBC.


The ad price increase amount ads have risen in price since 2005.


The anniversary of the popular gaming franchise Pokémon, which is celebrating with its first Super Bowl ad.


The highest Ad Meter rating ever given to an ad since USA Today started running it in 1989, for a 1995 Pepsi commercial.


The title of Apple’s hugely popular Macintosh computer ad directed by Ridley Scott.

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