‘GMA’ Ratings Take Big Swing: How Show Is Doing Compared With ‘Today’ & ‘CBS Mornings’
What To Know
- The gap is tightening between ABC’s Good Morning America and NBC’s Today in total viewers.
- NBC’s Today maintained its lead as the top morning show, posting increases in both total viewers and the key demo.
- CBS Mornings continued to lag behind its competitors, experiencing declines in both total viewers and the 25-54 demo compared to last year.
The morning news show ratings battle is heating up as ABC’s Good Morning America was just 25,000 total viewers away from NBC’s Today for the week of March 16.
According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, Good Morning America averaged 2.964 million total viewers and 500,000 viewers in the coveted Adults 25-54 demographic for the week beginning March 16.
The show, which is co-hosted by Robin Roberts, George Stephanopoulos, and Michael Strahan, was up 4 percent in total viewers and up 11 percent in the key demo compared to the week prior. The program was also up from the same week in 2025, with an 11 percent jump in total viewers and an 8 percent increase in the 25-54 demo.
Despite the increases for GMA, NBC’s Today remained in the No. 1 slot for the week of March 16, averaging 2.989 million total viewers and 655,000 demo viewers. This was up 2 percent in total viewers and up 3 percent in the demo compared to the week before.
Today, which is currently co-hosted by Craig Melvin and Hoda Kotb (temporarily filling in amid Savannah Guthrie’s hiatus), was also up in both measured categories compared to last year. In total viewers, the show was up 15 percent, while in the key demo, it increased by 2 percent.
Meanwhile, CBS Mornings continued to trail its competition and was the only one of the three shows to see declines in either of the measured categories for the week and compared to last year.
The show, co-hosted by Gayle King, Nate Burleson, and Vladimir Duthiers, averaged 1.713 million total viewers and 264,000 demo viewers for the week of March 16. Compared to the week prior, CBS Mornings was up 1 percent in total viewers but down 3 percent in the key demo.
When compared to the same period last year, CBS Mornings saw a 15 percent drop in total viewers and a 32 percent drop in the demo.
Today, Weekdays, 7a.m./6c, NBC
Good Morning America, Weekdays, 7a.m./6c, ABC
CBS Mornings, Weekdays, 7a/6c, CBS
Conversation14 Comments
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T
When will CBS realize Gayle is the reason that show is mired in third place?
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G
It’s not Gayle. Stop it. It’s the overall morale and the restructuring of the network that has everybody so glum. CBS has always lagged behind the other networks.
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A
CBS is the step sista
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J
It IS Gayle!!!! Why do you think everyone is miserable ?? She constantly interrupts the other co hosts and even the guests. How many times do they get back from break and she comes strolling in because she was off talking to someone? AND Everytime she refers to a male she says a grown ass man. I'm not a prude by any stretch of the imagination but is that really a professional way to speak?? But she thinks she knows everything and wouldn't even think of taking criticism from anyone. I heard that one of the shuttle astronauts has a nickname. It's IKE. For I Know Everything. Perfect for her!!!
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S
I actually switched over from GMA to the Today show recently. I like the vibe better. Also GMA host are rarely all on together. Also they recently are added Robin’s friend (abc7ny meteorologist)Sam to report on sports. 👎🏻 I think he is a Nice guy but it’s a lame idea.
23
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K
CBS morning show is boring not only the hosts but the entire vibe. They need to add an audience. Take the show outside. There's no good energy. The show is lacking in all aspects. If they can't beat them they need to join them, the competition.
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J
I would watch GMA or the Today Show any day over watching Gayle King. I don’t know why she is still on the morning show. There should be a shake up on CBS but Gayle should be the one to go and maybe the show will be competitive. Right now it’s a show we don’t even consider watching and most people I know don’t watch. GMA and The Today Show is the way to go.
17
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S
Spare me Gayle's opinions!
13
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G
CBS needs to find a viable charismatic replacement for Tony!Vlad is not a replacement for Tony. Sorry Vlad. Your fun and you are great as a segment host but not the main three. Also the CBS morning brand is poor. Bring back the ' Early show' monichar. Much more recognized! Too much commercial s at the 8 o clock hour. I really like CBS in the morning with Gayle etc but its needs refreshing and a new anchor
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T
Vlad is too loud and obnoxious always trying to take over. He acts silly and immature alongside those other two. Of course Gayle would love to have him on the panel permanently... iykyk
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T
I'm OK with the CBS crew, but the number of commercials is maddening. I invariably give up and watch something else.
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R
GMA has too many Type A personalities & as someone that is not Type A it gets too irritating! lol. They’re always like “Here we are being & looking perfect showing you the perfect story on how to make your life perfect!” Haha. I just eyeroll while I’m changing the channel. It’s like showing up at work with the polished boss that’s been at the office since 5 am bc they don’t have kids to get to school! lol. Nobody wants to deal with that in the mornings. Making them feel bad bc their life is not so perfect! lol. That’s why i don’t watch it.
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R
I can’t believe anyone is watching these shows at all.
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G
Our local TV which is dish and Gray media. One of them cut out ABC Good morning America programming that's why I'm watching other channels otherwise I would be.
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