‘The Bold and the Beautiful’ Season 39 Premiere Date, Cast, Storylines: Everything We Know
The most-watched daytime soap opera in the world is upping the ante in Season 39.
The Bold and the Beautiful will return for a new season full of drama, romance, stylish looks, and more this fall on CBS and Paramount+. “In upcoming episodes, viewers can look forward to families being reunited, love once lost being rekindled and boardrooms fueled by fashion,” a Datepress release reveals.
The show — which is a Bell-Phillip Television production, is executive produced by Bradley Bell, who also serves as the show’s head writer. Keep scrolling to find out everything you need to know about Season 39 of The Bold and the Beautiful, from which cast members are returning to what storylines are on the way.
When does The Bold and the Beautiful Season 39 premiere?
The Bold and the Beautiful‘s new season will premiere on CBS on Monday, September 15. The series, which airs at 1:30/12:30c, also streams on Paramount+.

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What will happen on The Bold and the Beautiful Season 39?
“The season begins dramatically as Brooke (Katherine Kelly Lang) and Taylor (Rebecca Budig) go head to head after Ridge (Thorsten Kaye) makes a life-changing choice in the wake of a glamorous Forrester fashion show,” Monday’s press release reads. “Liam (Scott Clifton) is pushed to admit what he truly wants: a future with Hope (Annika Noelle), while her fiancé, Carter (Lawrence Saint-Victor), faces an agonizing truth that will alter his plans for their future.”
The Season 39 description continues, “Luna (Lisa Yamada) instigates a scandalous plan involving Will (Crew Morrow) that sends shockwaves through both the Forrester and Spencer families, significantly impacting the lives of Electra (Laneya Grace), Bill (Don Diamont), Katie (Heather Tom), Sheila (Kimberlin Brown), Li (Naomi Matsuda), as well as soulmates Steffy (Jacqueline MacInnes Wood) and Finn (Tanner Novlan).”
Which cast members will return for The Bold and the Beautiful Season 39?
Many of the show’s main cast will reprise their roles in the new season, including Lang, Budig, Kaye, Clifton, Noelle, Saint-Victor, Yamada, Morrow, Grace, Diamont, Tom, Brown, Matsuda, Wood and Novlan.
Other notable cast members will likely return in the new episodes, such as Matthew Atkinson as Thomas Forrester and Jennifer Gareis as Donna Logan.
Will The Bold and the Beautiful Season 39 feature new cast members?
CBS has not announced any new cast members that will get tied up in the Forrester family’s fashion drama in the upcoming episodes.
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O
I can not stand Luna anymore please please please get rid of her.
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C
This show is totally outrageous Lina going to get pregnant by Remy and Electa pregnant with Wills baby and then switch babies Please this show has gone too far!
Ridge tells Taylor he can’t marry her and she’s as sick as her son Thomas says he can’t break up with her! Please get new writing this is too much I can’t watch
24 1
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G
I know TV isn't reality, particularly daytime TV, but this show has reached absurdity: 60 year olds acting like love-struck teenagers and parading around in lingerie, hospitals that can't keep up with their patients or corpses, law enforcement that doesn't confirm criminals supposed deaths, and everybody gets away with the horrible, cruel things they do, and are welcomed back into their "families' with open arms. These characters are all idiots! I've had enough!
19 1
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C
Bell is now repeating horrible storyline from y&r he's ridiculous.... tired bell Shelia switching baby's was nothing new then just ugly.... now you're so desperate you're using the same storyline.... oh! Let's not forget 60 year olds have to keep talking about destiny till they die.... show now SUCKS.
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I’m shocked this is still on tv. Same old boring storylines. Ridge and Brooke are out played !, move on to something more entertaining. As for Luna ! Really …. THE BOLD AND BORING CONTINUES !!
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G
I think it's Great that Luna the lunatic is back. Brooke Taylor Ridge sick to death of them.
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B
😝😝😝😝😝😝😝😝 l quit watching boring same day le same ole with Logan n Ridge, I can't lose my Logan😱😱😱😱😱🤪🤪🤪🤪🤪🤪🤪
10 1
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P
I have watched this soap since day 1 but I have to stop now. The writing and stories are just not there anymore and honestly it has been coasting since the loss of Ron Moss and Susan Flannery. Sad to see the decline of something that was once fresh and new.
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B
I agree with the other comments regarding the absurdity of the storylines. I mentioned a few months ago that the writers are self sabotaging this soap by REPEATEDLY giving us the same ridiculous BROOKE/RIDGE/TAYLOR story and adding insult to injury with the outragious story line of dead people being stolen from a hospital and mysteriously revived! Enough is enough, the viewer's intelligence is being insulted time and time again. I started watching this soap because I found it very interesting and intriguing, but now am soooooo tired of the absurdity of the storylines that it is no longer appealing to watch. HELLOOOO Head Writer where are you?!!!!!!
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I’m relatively new to watching, I binged the last two seasons. Haha. So I was wondering if it was from binging that i was over Ridge and Brooke. I can’t imagine having watched them for years and the back and forth. Like I get it, but there’s got to be another story line.
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G
I'm tired of the same ole, dead, repeat storylines. The writers have NO imagination.
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It is such a waste of time watching B and B now.
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G
Let for once Taylor and Ridge be together and show the world is not always drama that on end some can to be happy find other dramas
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I no longer care to watch!same thing over and over and over and over! Ridge and Brooke
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How many times do we have to hear Brooke and Ridge talk about their destiny, memories, the past? While I knew he wasn’t going to end up with Taylor, at least they had fun and talked about the future. Brooke and Ridge are comfortable and familiar and literally never have fun together. Either step up the relationship and let them get a life or provide us viewers with a discount on medication for our headaches and nausea induced by these episodes!
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G
They need to let Ridge & Brook be the new Patriarch and Matriarch of the Forester family. live together until they die. Create drama for the other cast members.
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I like Bold and the Beautiful n watched it for years. I was hoping Tayler would have won Ridge this time. That they'd be happy. Disappointed it didn’t happen. Find someone for Tayler. I think it should be where Steffy Tayler n Tom pull all there money together n make there clothes line be Forrester competition. That’s Stephanie and Tom drop the Forrester name and take Taylor’s last name.
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R
How is Taylor a psychologist to anyone, she needs to diagnose herself. What woman keeps trying to be with a man that leaves her for the same woman over and over, what is this number 5 on the rejection scale.
Thomas and Steffy need to quit blaming Brooke, and put the blame on their father he is the one that makes promises to their mother then leaves her.
Ridge is the only person to blame, his need for attention is to blame, if he gave himself half a second before he runs back to Taylor as soon as Brooke does something he doesn't like.
Taylor is to blame as Ridge only runs to her when he is mad at Brooke, if she wasn't so desperate to finally get Ridge away from Brooke she might tell Ridge no when he comesrunningto her. I do agree this soap needs some new material.
Luna is a rapist if a male had taken advantage of a drunk female people would be outraged. B&B needs to rethink this storyline.
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T
I rewatched seasons 18 to 23 a lot it was really interesting in what the show is now. Wish they could bring back Jackie, Owen, Nick and Bridget they worked so well together. They totally messed up the storyline when Bridget slept with Owen that should never have happened Logan should be Bridget and Nick's child they went through so much to have a child together it was really heartbroken they should never split up. The storyline that time was much better than it is now. Hope they can somehow get Bridget and Nick back together for another storyline. Those two belong together such a beautiful gorgeous couple my favorite of all just loved them. Jackie and Owen also worked so well together Jackie was really interesting to watched I loved her also such a great character.
