Bad Influence: The Dark Side of Kidfluencing
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2025 Docuseries 1 Season3 Episodes
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Matt Roush says...
“Things can get very muddy when kids are making an obscene amount of money,” warns one of the adult subjects of a docuseries depicting the more sinister nature of those cheery YouTube videos spotlighting child influencers. Bad Influence focuses on the success of YouTuber Piper Rockelle as its primary cautionary tale. Amassing 10 million followers and raking in between $300,00 and $500,000 a month at her peak, with her mother Tiffany Smith as her very controlling momager, Piper’s fame spilled over to her “Squad” of handpicked friends and co-stars. They allege incidents of abuse, cult-like manipulation and exploitation from Tiffany, whose mandate of “make it sexy” may have been aimed at the disproportionately wide audience of adult males who subscribe to these seemingly innocent videos.