‘Today’ Lead Increases in Ratings Battle With ‘GMA’ & ‘CBS Mornings’

Martin Holmes
2 Comments
Craig Melvin, Gayle King, Michael Strahan
Today YouTube; CBS Mornings YouTube; GMA YouTube

What To Know

  • NBC’s Today led the morning show ratings for the week of August 24, showing the largest week-to-week gains.
  • ABC’s Good Morning America ranked second, also posting increases in both viewership categories.
  • CBS Mornings saw weekly growth but was the only show to experience declines year over year.

The morning show ratings for the week of August 24 were positive across the board, with all three programs posting week-to-week gains in total viewers and the coveted Adults 25-54 demographic.

According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, NBC’s Today claimed the top spot, averaging 2.863 million total viewers and 617,000 demo viewers. This was up 2 percent in total viewers and up 6 percent in the demo compared to the week before.

Today, co-hosted by Savannah Guthrie and Craig Melvin, was also up compared to the same period in 2025. The show was up 16 percent in total viewers and up 9 percent in the key demo.

ABC’s Good Morning America landed in the No. 2 spot, averaging 2.761 million total viewers and 516,000 demo viewers for the week of August 24. Compared to the previous week, the show was up 1 percent in total viewers and up 17 percent in the demo.

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The show, co-hosted by Robin Roberts, George Stephanopoulos, and Michael Strahan, was also up year over year in both measured categories. GMA increased by 8 percent in total viewers and 11 percent in the demo compared to the same period in 2025.

Meanwhile, CBS Mornings averaged 1.652 million total viewers and 263,000 demo viewers for the week of August 24. The show was up 3 percent in total viewers and up 2 percent in the demo compared to the previous week.

Compared to last year, CBS Mornings, hosted by Gayle King and Nate Burleson, was down 4 percent in total viewers and down 15 percent in the key demo. It was the only morning newscast to see decreases in these yearly comparisons.

Good Morning America, Weekdays, 7am, ABC

Today, Weekdays, 7am, NBC

CBS Mornings, Weekdays, 7am, CBS

CBS MorningsGood Morning AmericaTodayCraig MelvinGayle KingMichael Strahan



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  1. S

    Skembear

    Thankfully, not many people watch any of the propaganda machines. Those miniscule viewing figures gives me hope

  2. M

    Michael Poquette

    As i stated elsewhere, CBS Mornings ratings are down and CBS rating are down everywhere. Bari Weiss is ruining that network, but I don't think they care. It seems confirmed here that Nora O'Donnell is actually a permanent host. I thought she was subbing. I literally will NOT watch CBS Mornings now. She has the personality of drying paint. 2 thumbs DOWN! CBS, with Bari Weiss and Ellisons in control, is NOT for me anymore!