‘GMA’, ‘Today’ & ‘CBS Mornings’ Ratings: Who’s Top & Who’s Lagging Behind?
In the fierce ratings battle between the morning news shows, ABC’s Good Morning America continues to hold on to the top spot as the most-watched morning program in total viewers for the ninth week in a row.
According to AdWeek, citing live-plus-same-day data from Nielsen, Good Morning America averaged 2.686 million total viewers and 442,000 viewers in the coveted A25-54 demo for the week of April 28. This meant the ABC News’ morning show was up 1% in total viewers compared to the week prior, though it was down -5% in the demo.
Both numbers are down compared to the same week in 2024, with a drop of -4% in total viewers and -10% in the key demo.
NBC’s Today followed closely behind in total viewers with 2.572 million, which was flat with the previous week. However, the show finished first in the key demo with 598,000 A25-54 viewers; this was down -2% on the week prior. Year-to-year, Today was down -7% in total viewers and -11% in the key demo.
CBS Mornings landed in third place with 1.924 million total viewers and 302,000 key demo viewers. This was a gain of 1% in total viewers but a drop of -4% in the demo category. Compared to last year, CBS Mornings was down -11% in total viewers and -29% in the key demo.
Good Morning America is currently anchored by Robin Roberts, George Stephanopoulos, Michael Strahan, and Lara Spencer. Ginger Zee also serves as a co-host and chief meteorologist.
NBC’s Today is co-anchored by Savannah Guthrie and Craig Melvin, the latter having taken over from Hoda Kotb in January. Melvin also serves as the show’s 3rd Hour co-host alongside weather reporter Al Roker, Dylan Dreyer, and Sheinelle Jones. Meanwhile, Jenna Bush Hager hosts the 4th Hour while Carson Daly serves as a Feature anchor.
Lastly, CBS Mornings is co-anchored by Gayle King, Nate Burleson, and Tony Dokoupil, with Vladimir Duthiers serving as fill-in when necessary.
Conversation57 Comments
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C
Get rid of Gayle at CBS, and ratings would improve.
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Agree
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R
Bye ,Bye Gayle King. She is overrated. Gooo back to OPRAH.
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Bye gale king
She only repeats what they tell her to say. boring
2 1
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C
They need to remind Gayle - it's not the Gayle King show! She interrupts and talks over people. I
Iike Tony and Nate - Vlad not so much!
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O
She’s not really a news reporter. She has the job because of Oprah, wake up !
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O
Send her to Mars.
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O
I absolutely love Gayle King, Tony Dokoupil, , Nate Burleson, with Vladimir Duthiers and Adrianna Diez! I was never a good morning America fan. I faithfully watched the today show for several years, but I got turned off when it was all focusing on Hoda and her personal life. Then I switched to CBS and OMG it was the best decision yet. I learned so many things from this morning show and I absolutely adore the anchors!
77 29
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O
I like CBS. .NBC
Is fake
Jenna on too much. Savannah should retire.
51 6
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P
And get rid of Al asap!!!
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C
I was a Today fan. Watched daily.
Miss Hoda. Glad Shinelle Jones is still gone, hoping she stays off the show. Dylan, AL and Craig do a fantastic job. Get rid of Jenna she is worthless. Thinks she's the gift of the show. My tv changes chanels when she and her friends come on. She needs to act her age.
AND I'm from Texas.
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G
I agree that Jenna Bush adds nothing to the show. I finally stopped watching because I find her annnoying. Savannah is not the best either, but I like the other people .
25 2
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G
Savanna is very annoying and Jenna Bush is a lighthearted spirit
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B
Love Savannah and Craig along with Dillon and Al. Jenna also is very annoying and interrupts way too much. Don’t know how she got this job. I always change the channel when it’s her hour.
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B
Oh yeah I absolutely love Carson both on the voice and on the show😁
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O
I agree about Jenna. She got super lucky to appear occasionally. Now she is beyond thrilled with herself. She is impossible to watch. I've moved to GMA.
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P
Agreed!!!! Please don't bring Shinelle back. She literally has nothing to add. And giving her the seat with Jenna will be the last nail in the coffin.
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R
Why do the people in charge allow the hosts to talk over the guest. It's so annoying
(Laura @ GMA) just let your guest get their thoughts out before cutting in.
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King has to go, she is only there because of friend “O” she is the worse on TV and not a journalist.
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Exactly
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The people on Today are trying too hard and it's fake.
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I won't watch CBS anymore since Gayle King became a complete asshole after her "space errand"
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Gayle King and her BET morning show is a train wreck and Tony? That guy is barely a real man.
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O
CBS was my main news station but they are so bias in the black and white persona I quit watching. They are too one sided also one sided on their political views as well-
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C
Gave up on Today decades ago. GMA? Never could get into it. CBS was our choice for the past decade, but they are ignoring the crisis in America.
Now it is NPR or Morning Joe. Mostly they're news (real impactful news) with a small amount of entertainment and sports.
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O
I agree. CBS has been our choice for decades but they are ignoring the crisis in America.
We will stop watching the full CBS show and go to the same real news like NPR.
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Love GMA been watching for years.
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Gayle King should go back to being an Astronaut
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P
I don't like Robin Roberts talk about being unfair. That's her and she used to be my favorite. The hoax pulled off in Chicago by that rap artist was the final straw and no apology from her how she blew this out of proportion. I've always liked Today but Craig Melvin. I could take him or leave him and Carson daily is an entitled piece of work can't tolerate him. Al is ok and Jenna is i wanted to watch her I would keep my TV on during her show but I don't. And I miss zHoda... A lot. . .Dylan is okay.
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O
I don't want to watch any of them. Lol way to crazy lefties. I watch , Fox Newsnation,
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G
It sounds like CBS wants to get rid of Gayle King who I think does a fine job. So if they want to lay all of this at her feet why don’t they just buy out her contract and cut the ties.
12 10
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GMA all the way. CBS is trying to a copycat. GMA has always had the
best reporters, meterologists, and of course anchors. Their distinct personalities make the show worth watching. CBS should be 3rd place and really, not at all. The host are very dull and far from inspirational.
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O
I am a lifelong GMA FAN ! 75 years young!
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C
Lies it’s always ABC lots of people have left. I don’t care for the way they treat their reporters. I left because Amy and my favorite guy were let go. I watched him night owl news. My weather guy was shoved out the door. I moved to CBS.
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G
I was dedicated to CBS since I was a teen, almost 60 now. Since Gayle King took over I am gone.
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C
She is obnoxious.
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O
Bye
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G
Same here.
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O
Same. I loved the newsiness of the CBS Morning News and CBS This Morning. What they've got now is just repulsive foolishness.
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P
I always watched CBS morning news but now with Nate B and the increase in sports related topic’s I’m done.
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B
I also like Craig Melvin my grandmother compares him to Ukee Washington because he is well spoken and very professional
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B
I love today show it helps me start my day off right but I Love it even more Because Jenna Bush is there she is kind funny respectful sweet and all around down to earth I like her because she conducts herself like a lady should without the nastiness and cursing She is a day at the beach in my opinion she reminds me of Drew Barrymore I love Savannah Guthrie Too really miss Hoda K
I love Al Roker too and so does my mother when they dropped Matt Lauer I was elated today show is where it’s at it’s the best
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C
Notice that there’s no mention of fox and friends
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R
Love GMA! I’ve watched it for years. They’re very professional covering the news. They add some fun things and humor which I think is important considering how everything that’s going on in the country right now.
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R
All are mostly about the celeb life..who cares.
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Odd that Fox News was not included
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C
I like both GMA and CBS.
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O
Bias, where was Fox and Friends? I switched to this show long ago.
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C
Fox and Friends is cable and I don't watch Fox News, which really isn't accurate news.
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I think the Today Show them all beat by a mile! PERIOD!
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I watch Fox and friends
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B
What about Fox and Friends?!! I had to switch to them. Couldn’t handle the others
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O
Tony on CBS man talks ALL THE TIME. The it's "I appreciate ya' " All the time. Journalism and professionalism by the men is needed. I love Gayle but finally went to George and Robin.
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I Love ❤️ Gayle King. It's the only reason I watch CBS. I don't understand why people hate on her, keep up the great work Gayle.
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Powerful Black Woman.
To much Chocolate for you extremely, vicious people. Did I add racist!!??;
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G
I am a CBS fan all the way. Gayle, Tony, Nate and Vlad are my absolute favorite. There is no way that ABC and NBC are ahead of CBS
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Cvs has been caught in so many lies. I would never watch it.
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