‘GMA,’ ‘Today’ & ‘CBS Mornings’ Real Ratings Revealed
ABC News’ Good Morning America beat out its morning news competition last week, but NBC News’ Today is still leading the charge overall when it comes to the first quarter of 2025.
According to live-plus-same-day data from Nielsen, GMA averaged 2.604 million total viewers and 464,000 viewers in the coveted adults 25-54 demo for the week of March 24. This put it ahead of Today, which averaged 2.524 million total viewers for the same week; however, Today posted a better demo, with 609,000 viewers in the 25-54 bracket.
Meanwhile, CBS Mornings trailed in third place for the week, with an average of 2.002 million total viewers and 365,000 viewers in the key demo.
All three shows were either flat or down on the previous week. GMA was down -2% in total viewers and flat in the demo. Today was down -3% in total viewers and -5% in the demo. And CBS Mornings was flat in total viewers but down -6% in the demo.
As for the first quarter of 2025, Today stood at the top with 2,701,000 million total viewers and 666,000 viewers in the demo. GMA followed closely behind in total viewers with 2,694,000 but was significantly behind in the demo with 470,000. And CBS Mornings averaged 2.694 million total viewers and 470,000 viewers in the demo.
All three morning shows experienced year-over-year declines compared to the first quarter of 2024. Today was down by -4% in total viewers and by -3% in the demo. GMA was down in total viewers by -7% and by -16% in the demo. And CBS Mornings was down by -10% in total viewers and by -22% in the demo.
NBC’s Today is hosted by Savannah Guthrie, Craig Melvin, Al Roker, Carson Daly, and Jenna Bush Hager, with Sheinelle Jones and Dylan Dreyer contributing to the show’s third hour.
Meanwhile, GMA is presented by Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, and Ginger Zee.
CBS Mornings is helmed by Gayle King, Nate Burleson, Tony Dokoupil, and Vladimir Duthiers.
Conversation43 Comments
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P
Why is your demographic 25-54, those folks are at work and not watching tv
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O
Gayle is just terrible.
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B
We have been trying & have watched CBS Mornings exclusively for a very long time. Gayle is getting harder to take on a daily basis. They want her for all of the top interviews & guests that she has access to, however much of that has to do with her long time friendship with Oprah. The dozens of necklaces need to go & we have seen her 2 silver necklaces many, too many times. We are happy, though, that she no longer wears bright, garish, yellow-gold clothing on a nearly daily basis any longer.
21 1
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O
Her clothes and jewelry are the least of her problems (and yes, they were awful). She wouldn't have made it anywhere, on her own if it weren't for her association with Oprah. and we all know that. Wonder if she recognizes that? She's hard to take.
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R
I just can’t concentrate on what the NBC anchors are saying because of the people jumping around behind them.
For me it’s become impossible to watch.
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C
Too many commercials. As soon as a topic gets good they go to a commercial. Don’t book a guest then run out of time for them
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O
I prefer the CBS format and hosts.
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G
You get tired of the bad news. These show hosts are so phony.
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G
Ever since Hoda left, I switched over to GMA. I’m not a Craig Melvin fan. Sorry.
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G
Change the channel over to Fox & Friends !! They make things fun !! The serious news comes on at 9AM ET with Bill Hemmer and Dana Perino. Prior to them it’s news mixed with commentary and opinion. But they also talk about and Do fun things. Allot of stuff that every day Americans would find fun or interesting. Give Em a try !!
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G
If you want to listen to lies that is the station to watch and they pay millions when it was proven that they were pushing lies so if you like being lied to go for it stick your head in the sand
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B
TDS will have a cure. You’ll get through this.
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G
Lol Yep !! 🤣
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O
What won't find a cure anytime soon is when you can't afford to go to the grocery store; can't afford to buy a new car or get your present one fixed due to outrageous price increases; can't afford to pay exhorbitant prices for new cell phones, new appliances, TVs or the things you now take for granted, because the Clementine Clown sold you a bill of goods and you were too ill-informed to know it! Live and learn.
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G
Oh my goodness! That is the place to go to hear the truth. All you have to do is check out what they say. Why do you think their ratings are so high? Of course if you have Trump derangement you won't listen to anything but leftists.
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C
Agree,
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R
I don't care for any of the morning shows. All say the same thing and all are too opinionated.
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O
I watch CBC mornings. I love Tony, Nate, Vald , Mrs Duncan they are awesome. Gayle talks too much she needs to be a traveling news anchor. She has a take over spirit.
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G
Not a fan of the Today Show. Savannah so into herself. Cant stand her. Not the same without Hoda. Stopped watching. Jenna has to go. Talks over everyone.
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R
I stopped watching GMA because I a not willing to continue to pay $90 a month for Hulu. I’m cutting cost, streaming was at the top.
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G
This site has more pop ups than a toaster at Waffle House !! 🤣
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R
*became
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G
Hello Patty I’m not trying to be a smarty pants but click on the little dotted line on the right of your comment and you can edit your comments. Just trying to help as I didn’t realize that when I first came to this site. Best Wishes !!
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G
You were right the first time, imo.
It has become
It became
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G
Thank goodness for spell check ( at least most of the time). My grammar and punctuation etc. are absolutely horrid !! I readily confess that. I didn’t do very well in school on that subject and unfortunately for me it shows !!
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G
NOTHING is better than WGN Morning News in Chicago! Makes networks look amateurish. Funny as hell every morning.
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C
Their demographic is 25 - 54. So, as an example, you put a self absorbed, 70 year old, Gayle King on CBS as lead anchor. Add to that that all of the network morning shows look more like entertainment shows than news and they seem to racing to the bottom of the ratings. CBS Mornings found it first.
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G
So sorry but I love Gayle and that weight loss doesn't hurt one little bit, She looks great. I know its Ozempic or something.
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G
Even though you misspelled Vlad's name, I agree with you. I just look at CBS. I think they are the best.
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G
Well, actually, my eye is on CBS This Morning, mostly because I hate Craig Melvin and CBS has the most handsome men in the world.
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G
Neither is anyone else!
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R
We watch CBS but Gayle is too much, take over rude, who cares who her best friend is, not me.
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R
Why no mention of “Fox and Friends”? I guess they don’t cover up Biden like the others
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G
I am an ABC fan. Love those anchors. I am not a Nate Burleson fan. I think he’s got a big head.
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G
I can't believe they dumped Anthony Mason for Nate Burleson. Nate's first in-depth interview was with his 13 y.o. daughter. Hard-hitting stuff. Poor Gayle clearly had a huge crush on him! 😄 I had to stop watching.
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B
Gail is just aweful.... it's all bout her .... just sickening. She's got to go!!!!
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G
If you enjoy Fear and Anxiety these three use those as their primary narratives allot. But if you want some Fun and Facts watch Fox !!
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O
How many times are you going to post this? Calling Fox "Fun" is like calling Covid "Swell".
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G
As long as President Trump is at the helm I can post it as often as I like or unless this site says I can’t. And that’s just your opinion and you might know what’s said about opinions. But then again you’re pretty dense so you probably don’t. Better than watching all the fear mongering and falsehoods on the other channels. Not to mention watching paint dry would be more entertaining than them. Oh and Fox has reported all the Lies Dr. Fauci and the Biden admin promulgated about COVID being as how You brought it up.
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G
Fox News admitted lying, although most people with critical thinking skills figured that out anyway.
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O
They’re all Libtards and FAKE NEWS! Go Trump!🇺🇸
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O
At least they know how to speak like adults - something you are clearly striving for but have yet to master.
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G
Says the crybaby crying over how much someone else posts. 🤣
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