The Merchants of Joy

The Merchants of Joy - Prime Video

Prime Video

Documentary

2025

Special

Documentary

Five families hustle each winter to turn sidewalks into holiday outposts.

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Matt Roush

Matt Roush says...

“To me, a Christmas tree is a symbol of happiness,” says one of the subjects of director Celia Aniskovich’s illuminating documentary about the Christmas tree trade in New York City, which is dominated by five families. These trees also symbolize a high-stakes business where, as another seller notes, “You have to make all your money in five weeks,” and Santa help them if the weather turns rainy and ugly.

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