Power Moves with Shaquille O’Neal

Matt Roush says...

Shaquille O’Neal owes a lot to Reebok, the brand that gave the then-rising basketball star his first endorsement deal, both finding great success during the “Shaq Attaq” era. Those days are long past, and Shaq decides to pay the company back by lending his powerful name and taking on the challenge of reviving and rebuilding the brand as President of Reebok Basketball, with fellow ex-NBA pro Allen Iverson as vice president. “A shoe is nothing without a great player,” Shaq declares in a six-part docuseries that depicts him and Iverson working to recruit a new generation of stars, including the WNBA’s Angel Reese. “I don’t like to have my name associated with failure,” Shaq says, as if we didn’t already know.

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