Big Vape: The Rise and Fall of Juul
TVMA
Documentary
An electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
Cast & Crew
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Matt Roush says...
Documentarian R.J. Cutler directs a four-part series investigating the electronic cigarette pioneer Juul, which helped launch the vaping craze in the late 2010s and whose high profile became its greatest drawback. With marketing missteps and a ban from the FDA, Juul’s story is one smoking cautionary tale.
