‘Today’ Ratings Shocker in Battle With ‘GMA’ & ‘CBS Mornings’
What To Know
- Good Morning America ended Today‘s 24-week ratings streak by leading in total viewers for the week of July 6.
- Today remained No. 1 in the 25-54 demo but slipped to second in total viewers.
- CBS Mornings experienced declines in both total viewers and the key demo.
Today‘s 24-week win streak at the top of the morning news ratings has come to an end as Good Morning America topped the chart in total viewers for the week of July 6.
According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, ABC’s Good Morning America averaged 2.809 million total viewers (24,000 more than Today) and 416,000 viewers in the coveted Adults 25-54 demographic for the week of July 6. This was up 1 percent in total viewers but down 9 percent in the demo compared to the week before.
Compared to the same period in 2025, GMA, co-hosted by Robin Roberts, George Stephanopoulos, and Michael Strahan, was up 8 percent in total viewers and down 6 percent in the key demo.
NBC’s Today held onto the No. 1 spot in the demo with 599,000 viewers for the week of July 6 but dropped to second place in total viewers, averaging 2.785 million. This was down 1 percent in total viewers but up 5 percent in the demo compared to the week prior.
Year over year, Today, co-hosted by Savannah Guthrie and Craig Melvin, was up in both metrics, rising 18 percent in total viewers and 25 percent in the demo.
Meanwhile, CBS Mornings averaged 1.617 million total viewers and 253,000 demo viewers for the week of July 6. Compared to the week before, the show was down 7 percent in total viewers and 12 percent in the demo, making it the only morning show to post week-to-week declines in both categories.
CBS Mornings, hosted by Gayle King and Nate Burleson, was also down year over year. The show dropped by 11 percent in total viewers and by 6 percent in the key demo. It was the only morning show to post declines in this yearly comparison.
Good Morning America, Weekdays, 7am, ABC
Today, Weekdays, 7am, NBC
CBS Mornings, Weekdays, 7am, CBS
Conversation11 Comments
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K
Don’t watch CBS because they sold their soul to Trump and his mega Cult!!
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G
I stopped watching CBS. I sometimes watch Today or nothing. Good morning I do not watch.
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J
I normally watch NBC. But they don't cover news anymore so I generally don't watch any of them. Bring back news, less shopping ideas
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G
It's all just a distraction, all of it..
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G
CBS was always my favorite station, but now it is dead to me...taken over by Trump sycophants. I don't feel I can believe anything they report on. Makes me very sad....but I have turned CBS off.
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P
I really like NBC line up, however, I cannot understand what they are saying as background music overshadows the conversations. I love Willie and Sunday but turn it off as I cannot hear what’s going on because of the loud background music
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C
I love watching NBC as the morning team just have their facts and acts together.
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B
ABC is all about plugging Disney. CBS sold out to Trump. Go back to NEWS!
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G
The NBC Olympics and Nancy Guthrie drama viewership is weaning away, and shifting demographics back to their regular viewing habits
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G
I wonder if GMA ratings are higher on the days Robyn and George are off.
They are hardly there these days. Even Michael seems to not be on much.
All three take Friday's off.
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W
Robin George Michael has been taking many days off here and there since it's the summer season just like other network main anchors taking days off here and there before The Fall season starts ☺️
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