‘Today,’ ‘GMA’ & ‘CBS Mornings’ Ratings: Who’s on Top & Who’s Lagging Behind?

Martin Holmes
5 Comments
Savannah Guthrie, Michael Strahan, Gayle King
Today YouTube; GMA Youtube; CBS Mornings YouTube

What To Know

  • NBC’s Today led morning show ratings for the week of June 1, showing strong week-over-week growth.
  • ABC’s Good Morning America held second place, also posting increases.
  • CBS Mornings lagged behind, experiencing declines in total viewers both week-over-week and year-over-year.

The latest morning show ratings spell positive news for ABC News’ Good Morning America and NBC News’ Today, both of which saw increases in total viewers and the coveted Adults 25-54 demographic.

According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, Today remained in the top spot for the week of June 1, averaging 2.928 million total viewers and 640,000 demo viewers. This was up 1 percent in total viewers and up 7 percent in the key demo compared to the previous week.

Today, co-hosted by Savannah Guthrie and Craig Melvin, also saw significant year-over-year growth, up 22 percent in total viewers and the demo compared to the same period in 2025.

ABC News’ Good Morning America held onto the No. 2 spot, averaging 2.702 million total viewers and 470,000 demo viewers for the week of June 1. Compared to the week before, the show was up 1 percent in total viewers and up 11 percent in the key demo.

GMA, co-hosted by Robin Roberts, George Stephanopoulos, and Michael Strahan, was also up on the same period last year, with a 4 percent increase in total viewers and a 3 percent increase in the demo.

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Meanwhile, CBS Mornings trailed with 1.693 million total viewers and 285,000 demo viewers for the week of June 1. This was down 4 percent in total viewers compared to the week prior, though it was up 1 percent in the key demo.

Compared to last year, CBS Mornings, hosted by Gayle King and Nate Burleson, was down 4 percent in total viewers and remained flat in the demo. It was the only show to be down in one of these measured categories in the year-over-year comparison.

Good Morning America, Weekdays, 7am, ABC

Today, Weekdays, 7am, NBC

CBS Mornings, Weekdays, 7am, CBS

CBS MorningsGood Morning AmericaTodayGayle KingMichael StrahanSavannah Guthrie



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  1. L

    LNS

    I stopped watching CBS last year when they announced cancellation of Stephen Colbert’s show. I would only watch his show on YouTube. Never watching anything on CBS now that his show is off. Never as long as they kneel to DJT.

  2. M

    MarkRemada

    GMA was OK until Strahan horned his say into ABC.

    He should stick with linebacking - he is EXCELLENT on Fox NFL Sundays but hogs the camera too much on weekdays mornings.

  3. S

    Suzuki

    It's time Al Roker stepped aside. He is old, and I don't mean his age. We have had enough of him.!!

  4. R

    Ross

    If Elisabeth Hasselbeck joins CBS MORNINGS, my long time viewership will leave. I love Vlad, but its a slap in the face to him and to the audience by berri Weiss if this happens.

  5. J

    J

    Who’s on Top & Who’s Lagging Behind .... WHO CARES!