The Coca-Cola Super Bowl Ad That Got Turned Into a Movie

Lauren Novak February 6, 2026, 7:32 pm

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THE STEELER AND THE PITTSBURGH KID, (from left): 'Mean' Joe Greene, Henry Thomas, 1981. © NBC / Courtesy: Everett Collection — NBC / Courtesy: Everett Collection

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Did you know that one of the most famous Super Bowl commercials was turned into a movie?

In 1979, Coca-Cola debuted the ad known as “Hey Kid, Catch,” starring Pittsburgh Steelers legend “Mean” Joe Greene and a shy young fan. It was only 60 seconds long, but it struck such a chord with viewers that, just two years later, it actually inspired an entire television movie.

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