Whatever Happened to the Big Wheel, the Iconic Toy of the 1970s?

If you were a kid during the 1970s, it’s likely that you or, if you weren’t so lucky, one of your friends had a Big Wheel.

Introduced in 1969 by the Marx toy company, the Big Wheel did something that many kids (and grown-ups) thought impossible. It took the humble tricycle and somehow made it cool. How did they do it? By redesigning it into a low-riding, bright red, blue, and yellow, durable, all-plastic dragster that even older kids looked at enviously.