On Monday, National Geographic, along with Musicians On Call and iHeartMedia, released a music video for Lady Antebelleum's song "Army." Nat Geo says it joined forces with the band to find out who is in fans' particular "armies," the footage provided by the fans was used in production of the video.
Fans submitted photos and videos of their personal heroes for the chance to be featured in the video. The campaign tied in with National Geographic's miniseries event The Long Road Home, which continues to air Tuesdays on the network.
Sisto portrays deeply conflicted Staff Sergeant Robert Miltenberger in the Nat Geo series.
In addition to the #MyArmyContest, National Geographic also launched the #LongRoadHome social activation campaign. For every use of #LongRoadHome across Facebook, Twitter and Instagram, National Geographic will donate $1 to Musicians On Call, which brings live and recorded music to the bedsides of veterans in health care facilities, for a total up to $75,000 to support its Bedside Performance Programs. Fans can also purchase The Long Road Home soundtrack on iTunes, and a portion of the proceeds will go to Musicians On Call.
"Musicians On Call is proud to partner with National Geographic and Lady Antebellum to bring live music to the bedsides of veteran patients,” said Pete Griffin, Musicians On Call President. “To date, our volunteer musicians have performed for over 47,000 veterans and their families at 16 veterans facilities, and with their support we deliver the healing power of music to even more.”
Check out the video here:
The Long Road Home, Tuesdays, 10/9c, National Geographic