MTV Comes Up with its Own Name for the Post-Millennial Generation: 'The Founders'

Norman Weiss
TV Tattle

MTV comes up with its own name for the post-millennial generation: “The Founders”

Millennials, a word coined in 1987 to describe the generation born starting in 1982, doesn’t fit with today’s kids, who were born two decades later. So MTV took it upon itself to come up with a name for the generation following the millennials — those born starting in 2001. On Wednesday, MTV will announce the new generation’s name: "The Founders." According to Time magazine, "MTV surveyed 1,000 kids born after December 2000 on what they should be called, "generating 544 names including the Navigators, the Regenerators, the Builders, the Bridge Generation, and the winner, the Founders."


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