Empire Hooks Up with Pepsi

Norman Weiss
TV Tattle

Empire hooks up with Pepsi

On the Dec. 2 midseason finale, Jamal Lyon, according to Variety, “will nab an all-important commercial endorsement from Pepsi, which  in turn will use one of his songs as part of a new ad campaign. As characters on the show prepare to take a gander at Lyon’s new commercial, the show will break for one: a 60-second spot from Pepsi featuring the character and the song.” Empire co-creator Lee Daniels will direct the Pepsi ad. PLUS: Empire ratings tick up.


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