Nielsen’s New Ratings System Will Account for TV Chatter on Facebook and Twitter

Norman Weiss January 20, 2016, 12:51 pm

Nielsen’s new ratings system will account for TV chatter on Facebook and Twitter

Nielsen’s “Social Content Ratings” will help the ratings service plunge deeper into incorporating social media. As NY Times reports, “the new ratings will measure programs on both traditional television and streaming services during the time period when the show is televised. It will also monitor conversations about television programs round the clock.”

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